Mechanics for dads

8 May 2005

Popular Mechanics, having recently breached the 30 000 circulation barrier, achieved total sales for April of 33 696. The content mixes science and technology with a healthy dose of practicality and has a special Father's Day competition guaranteed to bring in good sales for the next two months, assuring the publication of an ABC figure for Jan - June 2005 comfortably above 30 000.