![The damage to Tesla’s brand value by Elon Musk's actions exceeded Brand Finance’s initial predictions (Image source: @ Equilar https://www.equilar.com/ Equilar]])](https://biz-file.com/c/2603/806661-64x64.png?2)
Lowe Bull Jo'burg first worldwide
Lowe Bull (Johannesburg) was recently awarded first place in the Quarterly Lowe Worldwide Creative Review, held in Bangkok, in January. Lowe Bull's best ads were: 1. Omo "Soccer"; 2. Sunlight and 3. Shield "Bus". A remarkable achievement for Unilever: as FMCG products are not always viewed as having "creative" potential.
