PETA boobs on billboard

A billboard commissioned by animal rights campaigners People for the Ethical Treatment of Animals (PETA) has had to be removed due to the large number of complaints received. The billboard, situated in Knoxville, USA, showed a man with breasts and the message "Lose the Boobs - Go Vegetarian", implying that hormones found in most beef can cause feminine characteristics in men. PETA claims to be drawing attention to a huge health problem and the billboard may be returned with a red banner covering the offending parts.