Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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So... what do Africans do with their phones?
People speak about Africa as "the mobile continent" so frequently that it has become a cliché. People throw the phrase around as if it explains everything, without interrogating what Africans do with their mobile devices. Read Survey tells us what Africans do with their phones...
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