Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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Multichoice, Sony launch Sony Max in Africa
Sony Pictures Television and MultiChoice on Tuesday, 25 January 2011, announced the launch of a new channel, Sony Max, available in more than 40 African countries including South Africa, Nigeria, Kenya, Uganda, Ghana and Tanzania. The 24-hour action and reality channel, available from 1 February, is aimed mostly at a male audience.
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