An essential guide for marketers wishing to optimise their investments in sponsorship is now available. The Investors' Guide to Sponsorship, published by the Marketing Federation of SA (MFSA) and compiled by leading SA sponsorship experts, costs R150 including VAT. Contact Alex Hattingh of Systems Publishers, Tel (011) 789 1808, or Elaine Herold of the MFSA, Tel (011) 482 1419.
