King James Johannesburg has won the entire through-the-line business for The Star newspaper, including advertising, design and promotional work. Comments Charles Matterson, MD of King James Johannesburg, "Marketing for a media brand is not easy as it's a very competitive environment, but it enables us to challenge the traditional techniques of selling newspapers. It's also great working with the newsmakers themselves on all aspects of the publication." The business was awarded after a four-way creative pitch.
