Dettol's recent advertising campaign by The Letter Corporation includes traditional washroom posters showcasing the latest range of product extensions (men's and women's deodorants), branded soap dispensers, and Dettol soap samplings. "Washroom advertising provides precise communication platforms that target consumers according to their lifestyle... Providing a 360° campaign solution for Dettol is an indication that washroom media is the ideal channel to deliver information to targeted audiences," says Andrew Kramer, managing director, The Letter Corporation. The campaign has been running at Planet Fitness gyms and sports club locker rooms in Johannesburg, Cape Town and Durban.
