The Sensations of Fruit juice brand from Parmalat won top honours in the Shrinkable Lable category at the Flexo Print Excellence Awards 2004. The first prize was awarded to Parmalat 1.5 litre Tropical juice. As Sensations of Fruit is the first fruit juice range carrying the Parmalat brand name, the packaging design had to work hard to inform consumers that it is a 100% fruit juice, not a dairy product.
