The Pulse of the young adult market

Musica's in-house magazine Pulse, published by The Publishing Partnership, is off to a rocking start in 2005 with an increase in the magazine's print run from 20 000 to 50 000 late last year. Pulse Publisher Jason Curtis explains: "Our bigger print run gives us extended distribution beyond the 135 Musica stores and into Original Levi and Sportscene stores. This means more magazines leaving stores with targeted customers and this clearly works well for advertisers."