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In brief Africa

Container Ads secures Bokomo contract

Container Ads Pty Ltd has secured the entire Bokomo Purity Flour outdoor campaign worth almost R1 million. The campaign, which will run over a period of eight months, utilizes Container Ads 3x6 Portrait Container Ads. Each site selected near to a Bokomo wholesaler has been branded on all four sides with the new branding as used on the product. The target audience is rural and peri urban consumers predominantly throughout the Eastern Cape, with some sites in and around Cape Town.

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