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In brief Africa

75% of teens make their own brand decisions

Seventeen magazine has released the results of a recent survey of 2000 teenagers, which found that: 32.1% of teens said that friends influence their decisions most when it comes to beauty, fashion and boys; 28% claim to make their decisions independently; 75% claimed that they make their own brand decisions when it comes to what they wear; 43% plan to leave home as soon as they can, while 46% said they would rather stay at home; 90% said they would like to get married; 40% help to cook meals at home, and 64% of our teens eat main meals with their families.

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