Creative Showcase: SAA 2010 Soccer World Cup bid

SAA ad that appeared on the front page of last Friday's Business Day and the afternoon edition of the Saturday Star. The headline at the bottom of the page reads, "Because 2010 affects us all, consider this your personal flyover."

The ad was created by John Smeddle, Creative Director at HerdBuoys McCann-Erickson around the announcement of our successful 2010 Soccer World Cup bid.