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In brief Branding Africa

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    BBDO for car rental brand merger

    Two companies within the BBDO Group, BBDO Consulting and Net#work BBDO, have been chosen by Imperial Car Rental/Europcar to manage the strategy and advertising of the new merger of the two car rental brands. "This is a highly challenging and exciting project," comment both MDs Abdulla Miya and Ingrid Veysie.

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