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In brief Branding Africa

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    Ask Africa Icon Brands winners announced next week

    The 2015/2016 Ask Africa Icon Brands winners will be announced on 28 July 2015 at The Venue, Melrose Arch, Johannesburg. The ceremony will honour 28 brands that understand the South African consumer, products that are top of their category and brands that have the potential to gain icon status in future, but are used by only a portion of the population. This year there are 164 product category winners and 37 brands are classified as Ask Afrika Platinum Brands. Shopper trends are also investigated, such as the impact of technology on consumer behaviour. For more information, email az.oc.akirfaksa@ydnas.

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