Through foursquare, Sony Ericsson is offering the 300 000 fans that attend the 2011 Sony Ericsson Open tennis tournament in Miami the chance to win various prizes, through checking-in at designated venues at the tournaments on their mobile phones. This partnership will provide tennis fans with the opportunity to get closer to the action. The company is aiming to make the tournament the first ever fully-integrated foursquare sporting event by giving fans the chance to become a key part of the game, rather than just being spectators.
