PHD Media and Hivestack announced a partnership to deliver programmatic digital out-of-home (DOOH) advertising in South Africa.
Through this partnership, PHD can take advantage of the unparalleled benefits of programmatic buying and leverage a full activation suite to deliver client campaigns on premium DOOH inventory available through Hivestack's demand-side platform (DSP) through deals on private marketplaces (PMPs) or open exchanges.
