Soccer mobisite explodes

Soccer Laduma's mobisite www.soccerladuma.mobi has shot up to 1.4 million page impressions four months after launch, as tracked by global mobile advertising network AdMob. This complements the rapid growth of www.soccerladuma.co.za, which carries 50 breaking news stories a day. The weekly newspaper is capitalising on the mobile explosion, coupled with the country's passion for soccer.