The recent research into the attitudes and behaviour of the 10% of South Africans who account for half the country's taxable income, conducted by RamsayMedia Research Solutions (RMRS) in association with the UCT Unilever Institute, has been made available on Telmar. The cross-tabs on this TopEnd Survey and other programmes mean that marketers can drill down deeply into the preferences and spending habits of TopEnders, revealing invaluable information about both branded and non-branded data in addition to demographics.
