APT assists Ackermans to evaluate key programmes

Applied Predictive Technologies has signed an agreement with retailer Ackermans to licence its Test & Learn and Market Basket Analyzer software.

Ackermans will make use of APT's software to evaluate key programmes across its merchandising, pricing, real estate, capital expenditures, and marketing business areas.

Test & Learn has played a pivotal role in helping Ackermans to optimise its merchandising, and networking expansion strategies.