RECMA, reportedly the only research company that publishes intelligence and benchmark data about the media agency industry worldwide, has released the Cartography report, which provides advertisers and agencies with a synthesis of the media agency industry in 50 countries (including South Africa). It indicates the competition through two key criteria: activity volume (billings) and new business dynamism (competitiveness in pitches) and illustrates whether there is a correlation or not between size and success. View the report here.
