"Image is everything" - 30 Mar 2009[Sindy Peters] The global economic crisis has been, and is, making an impression in every nook and cranny of the world with Africa being no exception. The advertising industry, along with others, is not quite sure how to react - whether to cut back or whether to ride this wave out by doing business as usual. read more High-speed connectivity dawns - 23 Mar 2009[Sindy Peters] According to RAP 21, the media in Madagascar is taking quite a beating due to the political turmoil that has engulfed the south-east African island of late. News agencies have suspended publication for fear of being victimised, editors and journalists have been violently attacked and newspapers are losing readers. read more Putting away the advertising shotgun - 16 Mar 2009[Sindy Peters] The publication of Balancing Act's African Film and TV Yearbook 2008/2009 edition has heralded in a difficult time for advertisers in Africa as they find it more and more difficult to pin down their target markets. As of now the shotgun method in advertising goes right out the window; new innovative methods with the help of ever-advancing technologies are required to reach the channel hoppers and switchers of this generation. read more African political ups and downs - 9 Mar 2009[Sindy Peters] The African political landscape has had its fair share of ups and downs throughout 2008 and into 2009 with elections being held in various states across the continent. Kenya had reports of arson and violence in the aftermath of its 2008 elections and live media coverage was banned during the crisis. read more Paring down and dressing up - 2 Mar 2009[Sindy Peters] Since 2001, Bizcommunity.com has given voice to the advertising, marketing, media and related industries in South Africa and shortly after spread its reach across Africa. From the start, our mission has been not just the delivery of news for passive consumption, but to be a platform for engagement and opinion and a launching pad for companies and individuals. The African communications sector is currently gearing itself up for the imminent broadband explosion and Bizcommunity.com is proud to be positioning itself at the hub of these developments. read more 14 Dec 2007Happy holidays, safe travelling and a prosperous 2008! Best wishes from the Bizcommunity team!
27 Mar 2007It is with pride that I write the first comment in Africa Bizcommunity.com. Pride at being an African, proud of Africa and personally a hat-trick for me. read more |
