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Marketing & Media Africa

Countdown to royal spectacle begins - 4 Apr 2011

[Sindy Peters, Africa editor] The royal wedding is almost upon us! While to some this means nothing and the day will pass as per usual, to others however, the world will stand still and they will be glued to whatever media gives them a front row seat to see Prince William and Kate Middleton walk down the aisle. CNN has decided to go all out on the spectacle with multi-platform coverage featuring a host of live programming and in-depth features that should have royal family fans salivating. read more

Who's handing out your flyers? - 28 Mar 2011

[Sindy Peters, Africa editor] Handing out printed promotional flyers at traffic light intersections is common across South Africa. I have someone coming up to my window on a daily basis with stacks of flyers hoping I will be interested in taking one. read more

Know thy social media (Pt two) - 14 Mar 2011

[Sindy Peters, Africa editor] I've been a huge supporter of the local rock / alternative / indie music scene in South Africa ever since Bizcommunity launched the BizLounge. I've attended gig after gig - from The Dirty Skirts to The Rudimentals to Goldfish - and we have some great talent here. read more

Social media: the good, the bad and Sowambe - 7 Mar 2011

[Sindy Peters, Africa editor] Social media is a nasty distraction; I have to literally close Facebook if I am to get any work done because if the site is left open on my browser, there's a more than likely chance I'm going to keep up with my "friends'" every move. Twitter is a whole other beast - I'd say it's almost an addiction; to constantly be in the know and to be on top of things, from general politics to NASA's latest trip into outer space, is very satisfying - it allows you to form an opinion on just about everything. read more    (1 Comment)

While we were watching the Oscars - 28 Feb 2011

[Sindy Peters, Africa editor] This morning, while watching the 83rd Annual Academy Awards, I logged onto Twitter and noticed a stark contrast in my Twitterfeed. On the one hand, plenty were excited about the Oscars, tweeting the winners as soon as they were announced. read more

Don’t be digitally duped - 21 Feb 2011

[Sindy Peters, Africa editor] It is scary how sceptical consumers now need to be as we entrench our lives in the digital era. While con artists have been around since the beginning of time, the need to be ever so wary when engaging and transacting online has increased vastly. read more

From Kommetjie to Cairo - 14 Feb 2011

[Sindy Peters, Africa editor] I followed the revolution in Egypt since the first "Day of Anger" on 25 January right up to when Omar Suleiman, on Friday, 11 February at 6pm, addressed the Egyptian people announcing the departure of former president Hosni Mubarak. Naturally, my twitterfeed on Tweetdeck flooded almost instantaneously in spreading the word - so if you were sipping on your pina colada on the white sands of Mauritius with smartphone in hand, you probably got the news pretty soon too. read more

Press freedom takes a knock in Egypt - 7 Feb 2011

[Sindy Peters, Africa editor] It's been two weeks since anti-government Egyptians took to the streets of Cairo and other cities across the country calling for the resignation of President Hosni Mubarak. Last week however, we saw a nasty twist in developments as the media became the target of certain factions. read more

Power to the African people - 31 Jan 2011

[Sindy Peters, Africa editor] Is 2011 the year when Africa's citizens unite and with one voice let their leaders know enough is enough? Is 2011 the year when they decide they deserve better? Is it the year dictators step down from power and yield to the people. It sure does seem so. read more

Thumbs up for MTV and democracy - 24 Jan 2011

[Sindy Peters, Africa editor] If you live in a democratic society, voting for your leaders is one of your most important rights - if not the most important. Voting allows you the voice to choose how your country is run and to dismiss this right is a sincerely foolish thing to do. read more

Media you can trust - 17 Jan 2011

[Sindy Peters, Africa editor] I imagine that when a world icon like Nelson Mandela does pass away there will be international mourning as was with the death of Princess Diana in 1997. I was only 12 when the news broke of her death and I remember feeling a sudden sense of loss as if someone close to me had died. read more

Let the rat race begin! - 10 Jan 2011

[Sindy Peters, Africa editor] Wow! And we're off to a crazy start! Bizcommunity officially ended its silly season last Monday, but we're going at full throttle today as most staff report back to work. I had a restful, albeit short, break away from the office and hope you too took some time off to rejuvenate. read more

See you in 2011! - 13 Dec 2010

[Sindy Peters, Africa editor] From the number of "out of office" replies I've been receiving of late after sending out the daily newsletter, it's fair to say a large number of you are already in the festive mood and enjoying the silly season. It's been a fairly smooth year as everyone took recovering from the global economic crisis in their stride - some failed while some showed true resilience and today are flourishing. read more

Africa, a winning nation - 6 Dec 2010

[Sindy Peters, Africa editor] Africa has been recognising its successful media practitioners and businesses of late with numerous awards being handed out across the continent. Econet Wireless walked away last week with the much contested Zimbabwe Superbrand Award with Coca-Cola and Spar not trailing too far behind. read more

Aspiring to more in Africa - 29 Nov 2010

[Sindy Peters, Africa editor] Africa has many strong, innovative, capable thought-leaders across the continent. From educators to entrepreneurs, they inspire us all to aspire to more. read more

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