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Editor's column

Cracking African business basics - 29 Mar 2016

By Leigh Andrews

Duke Malan kicks off this shortened work week's content by explaining how to 'sell a country' in five minutes, particularly from the perspective of Ethiopia, the world's fastest growing economy in 2015. He states that while the country's rise was driven by investment in infrastructure, the agriculture sector, population growth and a rapidly expanding manufacturing sector, few realise that Ethiopia is actually "open for business".

If you're also looking to create a booming business, be sure not to miss insights from those who have been there and done that from an early age in the Entrepreneurship Survey, which has just launched. It provides a glimpse into the world of young entrepreneurs in Africa, as an emailed questionnaire answered by a selection of young entrepreneurs within the 15 to 25 age group, across the continent. Not surprisingly, they state that access to finance is their main barrier to growth.

With that entrepreneurial spirit in mind, Forbes Africa's first global TV platform, Forbes Africa TV, is another upcoming highlight to look forward to in April. Its flagship show My Worst Day, anchored by award winning Forbes Africa and Forbes Woman correspondent, Peace Hyde and focuses on the most challenging day in the lives of some of the most successful and enterprising business leaders of our time.

Ample inspiration ahead!

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Leigh Andrews

Leigh Andrews

Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel.

Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space.

All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications.

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