Innovation in Africa lifting off - 3 Aug 2015By Leigh AndrewsThe African Innovation Foundation has announced a call for entries for the Innovation Prize for Africa 2016. The initiative aims to mobilise African innovators and entrepreneurs, supplying Africa with more opportunities in the future. In celebration of Women's Month, the Robin Hood Foundation hosted its first Future Women of Africa conference, where 1,200 young women were taught practical skills to change their lives. Where should you place your advertisement for media efficiency? That's the question Mercedes Westbrook gets to the bottom of, and says that your audience model needs to change in this day and age. Lastly, be sure to check out our Women's Month Special Section, as we feature women who are leaders in their field, as well as inspiration to all young women. | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
