So, what makes a winning campaign? - 23 Feb 2015

The Bookmarks Awards are one of South Africa's premier advertising awards programmes, and that's why Danette Breitenbach spoke to a number of winners to find out why exactly a Bookmarks win is meaningful.

Also on the topic of creativity, Leigh Andrews chats to Liné van der Merwe of Life is Awesome agency on the subject of how to extend the 'Life is Awesome' philosophy beyond the creatives that usually live by these words.