Stepping out in Africa - 27 Aug 2012
By Evan-Lee Courie [[@evan1985]]The 14th PAMRO All Africa Media Research Conference, under the theme "From Local to Global: Media Research in a Developing World", kicked off yesterday in Uganda and will continue until Wednesday, 29 August 2012.
Presentations expected to take place will address a range of subjects including television audience research methodologies, as well as the measurement and status of radio, print, internet and outdoor in Africa. Updates on media audience research activities from countries across Africa and the rest of the globe will be given.
Ahead of the conference, Bizcommunity's correspondent in Uganda, Walter Wafula spoke to Jennifer Daniel, president of PAMRO. This is what Jennifer had to say about media research in Africa.
To keep up to date with what's happening at the conference, follow Carole Kimutai (@CaroleKimutai) and Oresti Patricios (@Orestaki) as well as the hashtag #PAMRO2012.
This week, Mobile Entertainment Africa takes place. Mobile Entertainment Africa is expected to break down the mobile entertainment market into key sections - gaming, film/broadcast/TV, football, music, big players perspectives and publishing. At this gathering, thought and business leaders will present their views in presentations, where they will discuss their experiences through case studies, how they've monetised the opportunity, how they're looking to expand, the issues they've overcome and their thoughts on the future. Stay up to date by following #MEA2012.
Have a great week!
Evan-Lee Courie @evan1985
