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What is news?It has never been more important that in this age of unfettered information flows and unrestrained social media, to maintain a healthy scepticism when confronted with news that evokes a strong emotion. In this era of fake news, it is not only up to the media to filter the facts from the nonsense and offer up stories to inform and entertain us; but it is also up to every individual to take the time to evaluate the source of content, including pictures, before sharing or reacting. What makes it extremely difficult to spot fake news is that often the URLs or social media handles are very similar to the original source - often mainstream, well-known media sources. So it is easy to be duped. But it is the responsibility of each one of us to join the frontline to stop the spread of fake news and to educate ourselves as to how to spot the telling signs of fake news. Have a great week! Louise Marsland Africa Editor: Bizcommunity.comComment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
| | [Amrote Abdella] Mobile and cloud may be global technologies, but African startups have explored their functionalities, shaped their applications and used them to build differentiated business models suited to their markets... read |
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| | | Crowdfunding solutions are becoming increasingly popular for African entrepreneurs to raise funds to realise their dreams… read | | | Influencer marketing: how Kenyan brands are partnering with celebs and bloggers… read | | | FAO targets pastoralists in Ethiopia's southern regions facing failed rains on heels of a calamitous El Niño… read | | | | Monique Claassen In 2017, successful marketers will innovate to build better brand experiences and connected consumer journeys that are less intrusive, and they will focus on developing engaging content that resonates with consumers across channels and platforms. This will drive hyper personalised marketing planning, and channel neutrality, customised messaging and brand experience will be in the spotlight this year… read | | More trends... | | | | The Euromonitor International report, ‘The top 10 consumer trends for 2017', which analyses the trends that will shape the consumer landscape in 2017 is now available for download... read | |
More trends... | | | | Sarah Dexter Given that many of the trends we see in Africa are what's manifesting in other countries, it's unsurprising to see the continued convergence in basic wants and needs, says Sarah Dexter, managing partner at MullenLowe SA... read | | More trends... | | | A new report by KPMG International analyses the online shopping preferences and behaviours of more than 18,000 consumers in 51 countries, by geography, generation and product category... read | | | In bustling Abidjan, a homegrown company has tapped into the global taxi app revolution that has spawned Uber and other online transport networks... read | | |
| Brett Parker Up to forty percent of today's Fortune 500 companies will not be around in a decade's time. They will have disappeared into mergers, acquisitions or extinction... read | |
| | | | | CopyrightXLaw@work, UCT Faculty of Law - 15 Feb 2017 to 26 Apr 2017, Cape Town | | |
| Swami Sivananda "Put your heart, mind, and soul into even your smallest acts. This is the secret of success." | More quotes Submit a Quote | |
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