Marketing & Media Africa | Algeria, Angola, Benin, Botswana, Bouvet Island, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Cote D'Ivoire, Djibouti, DR Congo, Egypt, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mayotte, Morocco, Mozambique, Namibia, Niger, Nigeria, R Congo, Reunion, Rwanda, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, South Sudan, Sudan, Swaziland, Tanzania, The Gambia , Togo, Tunisia, Uganda, Zambia, Zimbabwe |
|
Africa's media industry outlook to 2020Despite the decline of the publishing industry in certain regions due to the growth of digital media, there are still growth opportunities to be found in the media and entertainment industry in Africa, according to the latest PwC Entertainment & Media Outlook in which they unpack future trends until 2020. Video gaming, television and 'filmed entertainment' are growth areas in Africa, in particular Nigeria, Kenya and South Africa. The B2B market will be a major source of revenue for the media industry due to the amount of data required by business. While the print industry will decline by a billion rand in South Africa, total advertising revenue will rise due to the growth in internet advertising and television advertising dominance. In Nigeria and Kenya, growth will come from internet advertising as access increases; as well as from television growth and an emerging middle class with more disposable income. The latest PwC outlook highlights five key shifts that will emerge in sub-Saharan Africa up to 2020: primary growth is being driven by the youth market; content is still king; content consumption will be curated; growth will differ from one region to the next due to varying levels of disruption; and ongoing disruption of the market and media models will transform the market, as technology companies also enter the race to become hybrid content companies. This will result in ad agencies bringing programmatic abilities and data analytics on board to present total solutions to clients. Have a great week! Louise Marsland Africa Editor: Bizcommunity.comComment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".![Biz](https://www.bizcommunity.com/res/img/sprite/social/biz_24.png) | Today's top stories |
| ![Image by 123RF](https://biz-file.com/c/1609/361558-300x156.jpg) | The internet, video games, television, and filmed entertainment segments of sub-Saharan Africa's entertainment and media industry are projected to continue to show growth up to 2020... read |
|
| | ![Mobile will be the TV of the future](https://biz-file.com/c/1609/361315-120x120.jpg?2) | According to Discover Digital, a digital entertainment and video on demand (VOD) services company, traditional broadcasting is changing as more consumers turn to mobile... read | |
|
|
![Africa rising (Source: GE)](https://biz-file.com/c/1609/361560-120x120.jpg) | GE, which has operated in Africa for over 100 years, committed to invest $2 billion in facility development, skills training, and sustainability initiatives across Africa from 2014 to 2018... read | | ![It's a brand new world for print](https://biz-file.com/c/1609/361382-120x120.jpg?2) | Beverley Klein Video, native advertising, mobile apps - these were some of the main talking points yesterday at the first day of the Media24 Lifestyle Summit... read | | ![Ghana Fashion & Design Week](https://biz-file.com/c/1609/361564-120x120.jpg) | Fashion designers, models, artists, fashion buyers, journalists and fashion lovers from the world will participate in the Ghana Fashion and Design Week 2016... read | |
|
|
![Unpacking social media video marketing](https://biz-file.com/c/1609/361367-120x120.jpg?2) | Joseph Neusu Video has the capacity to produce exceptional results. It is a seductive format that has great pulling power on human beings. Why? We are visual beings and we rely on moving images to make sense of the world... read | | ![Are the dinosaurs dead, dad?](https://biz-file.com/c/1609/361287-120x120.jpg?2) | Jason Ray The other day I attended a PR pitch where the client team numbered three (including me) and the PR agency marched in with 11 people. Only two people had a speaking role, the rest just nodded sagely. It reminded me of the bad old days... read | |
|
|
![Image by 123RF](https://biz-file.com/c/1609/361590-120x120.jpg) | The World Bank on Sunday urged Sudan to undertake swift structural reforms to revive its ailing economy... read | |
| | | | | | | |
| Tony Robbins "Setting goals is the first step in turning the invisible into the visible." | More quotes Submit a Quote | |
|
| Twitter |
|
Follow us for immediate updates | |
|