29 Aug 2016
  My account
Advertise on Biz
List your company
Submit news

Marketing & Media Africa

A new narrative for Africa?

Africa needs a new narrative to 'Africa Rising', argues a new book, 'Innovation Africa: Emerging Hubs of Excellence in Africa'. The argument put forward is that Africa needs a "Pan-African narrative and prospective framework of development that includes innovation systems" which point to an African "practice of self-reliance as opposed to dependency".
The point made is that Africa is not only "rising", but that it already has innovation to celebrate and emerging excellence that needs "deliberate policies" to foster it that are inclusive and sustainable.
The book by authors Olugbenga Adesida, Geci Karuri-Sebina and João Resende-Santos, focuses on several case studies to showcase the innovation reality on the continent, particularly its power to transform.
This quote is powerful: "The technological innovations taking place on the continent today offer the promise of transforming African countries from trading mainly in materials and commodities to trading in knowledge-intensive products."
It is also Africa's adoption of the mobile revolution that gives it the potential to become "the next China", according to speakers at the Growth Innovation Leadership Africa event last week.
One thing is for certain, the narrative on Africa has certainly shifted in recent years to one of innovation and transformation on the continent, which is incredibly positive.

Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com


Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizToday's top stories
Africa could become "the new China"
AFRICA
Africa could become "the new China"
Africa could become the new China, and may serve as a classic staging ground for new technologies, i.e., mobile communications and mobile payment platforms... read


New book looks at 'Emerging Hubs of Excellence' in Africa
AFRICA
New book looks at 'Emerging Hubs of Excellence' in Africa
The book, 'Innovation Africa: Emerging Hubs of Excellence' has been described as "offering a refreshing alternative" to the "African Rising" narrative... read

Ad on Bizcommunity


Africa's first paid fellowship for content creators
RWANDA
Africa's first paid fellowship for content creators
aKoma Media announces the inaugural session of Amplify, a media and content creation program in partnership with The MasterCard Foundation... read
[Biz Takeouts Podcast] 187: PR chat with Marcus Brewster
SOUTH AFRICA
[Biz Takeouts Podcast] 187: PR chat with Marcus Brewster
On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Marcus Brewster... read

Ad on Bizcommunity


Zambia suspends Licenses of three broadcasters
ZAMBIA
Zambia suspends Licenses of three broadcasters
Zambian regulators should immediately reinstate the broadcasting licenses of three media outlets it revoked, says CJP... read
Samsung aims to digitise classrooms in West Africa. Source: openghana.com
NIGERIA
Samsung aims to digitise classrooms in West Africa
Samsung Electronics West Africa has commissioned the Samsung Smart School Project for teachers and students in Calabar... read
Youth Innovation Challenge for Peace workshop
SOUTH SUDAN
Youth Innovation Challenge for Peace launches in South Sudan
More than 120 young people gathered in South Sudan to learn about the competition, Youth Innovation Challenge for Peace... read

Ad on Bizcommunity


#Loeries2016: What BBDO's Grands Prix wins mean for African creativity
SOUTH AFRICA
#Loeries2016: What BBDO's Grands Prix wins mean for African creativity

Leigh Andrews

Net#work BBDO has cause to celebrate, as the only agency to take home two Grand Prix Loeries this past weekend. The agency group has taken home an unprecedented 19 Grand-Prix Loeries in 22 years. Former Loeries chair and BBDO SA CEO Boniswa Pezisa shares her Loeries 2016 experience below... read
The dark side of digital
SOUTH AFRICA
The dark side of digital

Antoinette Pombo

It's their 'world in their hands', an existence driven by instant access to information, laced with a plethora of social connections... read

Ad on Bizcommunity


Digitisation is not about building an app, it's about the customer's journey
SOUTH AFRICA
Digitisation is not about building an app, it's about the customer's journey

Craig Terblanche

The introduction of digital platforms, like Uber and Airbnb, have transformed competition and is forcing the conventional "pipeline" business to embrace three key shifts... read
Be responsive online or risk being left behind
SOUTH AFRICA
Be responsive online or risk being left behind

Felix Erken

The digitalisation of business is inevitable and companies that resist the change, risk losing customers, revenue and potentially, even their reputation... read
Jobs offered
View jobs
Submit a job
New events to diarise
Two-day writing course
Quo Vadis Communications - 7 Sep 2016 to 8 Sep 2016, Johannesburg


Social Media for Marketing Course
Cerebra - 7 Sep 2016 to 28 Sep 2016, Johannesburg


Design thinking for brand building
Vega School - 8 Sep 2016, Durban | 8 Sep 2016 to 9 Sep 2016, Johannesburg | 8 Sep 2016 to 9 Sep 2016, Pretoria | 8 Sep 2016 to 9 Sep 2016, Cape Town


Writers Gym
Institute for the Advancement of Journalism - 14 Sep 2016 to 16 Sep 2016, Johannesburg


Digital Media Africa
WAN-IFRA - 28 Sep 2016 to 30 Sep 2016, Johannesburg


Quotes
Jimmy Dean
"I can't change the direction of the wind, but I can adjust my sails to always reach my destination."

More quotes  Submit a Quote
PrintPrint any item in this newsletter. EmailEmail any item in this newsletter. CommentComment on any item in this newsletter.
Twitter bird white  Twitter
Biz_Africa
@Biz_Africa
New book looks at 'Emerging Hubs of Excellence' in Africa https://t.co/abJvVxry40 via @Biz_Africa https://t.co/KRzXms7akp
socialmedia2day
@socialmedia2day
Ethical Ways to Reach the Unreachable Through Social Selling (by @bernieborges) https://t.co/ikPkuLUJ3w #smm https://t.co/vEaWwnBdnv
BBCAfrica
@BBCAfrica
#Proverb: If your enemy has thrown the only spear he had at you, it means that he doesn't fear you. Sent by Vairi Natale Gbiiti, South Sudan
socialmedia2day
@socialmedia2day
11 Awesome Tools for Hassle-Free Influencer Outreach (by @bberg1010) https://t.co/X7vEMqE1Fu #smm https://t.co/sgifpfjZRI
dailymaverick
dailymaverick
@dailymaverick
The Future We Want: Africans Rising to build a New Africa https://t.co/mPmuiZFxcS By JAY NAIDOO @Jay_Naidoo
wef
@wef
These are the top 10 traits #millennials look for in their managers https://t.co/ZjyI9sjBJP #GlobalShapers https://t.co/2Fhfh4kyad
Biz_Africa
@Biz_Africa
Japan PM pledges to invest $30bn in Africa by 2018 https://t.co/iqlHqAu6h2 via @Biz_Construct
8brandAfrica
@8brandAfrica
RT @RefineMintDig: Feedback from customers is so important! "Embrace bad news to learn where you need the most improvement." - Bill Gates #...
Forbes
@Forbes
55% of people will spend less than 15 seconds on a web page before heading elsewhere https://t.co/LRvHufj7Ws https://t.co/F1LZyo0ZZA
Bizcommunity
@Bizcommunity
The plug and play city: how shipping containers are changing infrastructure https://t.co/J52E3qlOBJ by Morgan Saletta via @Biz_Construct
8brandAfrica
@8brandAfrica
RT @BBGDistribution: Producing digital video is complicated. Get an inside look of how to produce compelling video that will stand out. h...
socialmedia2day
@socialmedia2day
Why Pinterest Matters to Your Business [Infographic] https://t.co/wISUb2h9Nt #smm https://t.co/mWllEiBDAu
socialmedia2day
@socialmedia2day
4 Simple Steps for Creating a Social Editorial Calendar https://t.co/g3fjsn8c8T https://t.co/q2FEWKli5C
Biz_Marketing
@Biz_Marketing
IABC Africa Conference 2016 unveils critical insights of business communication https://t.co/ob7K3MCrVF | @IABCAfrica #bizpressoffice
Afrinnovator
@Afrinnovator
Tanzania: Tanzania Sights U.S.$30 Billion Plant https://t.co/8kWOZ4e5av #Africa #Business | https://t.co/6xnQJh1LR2
Afrinnovator
@Afrinnovator
Africa: Free Software Emphasis Can Lift Africa https://t.co/gb83jeZFA8 #Africa #Business | https://t.co/6xnQJh1LR2
africaprogress
@africaprogress
Every day, throughout our continent, Africans prove time and again their resilience, @KofiAnnan #MotivationMonday https://t.co/pV1FWlxy3D
Biz_Marketing
Afrinnovator
@Afrinnovator
Africa: Kenya Airways Unseats South African Airways to Win 2016 Africa's Leading Airline https://t.co/eN18nR3qbl ... https://t.co/6xnQJh1LR2
designindaba
@designindaba
Living Gadgets: Hypothetical creatures may benefit human senses https://t.co/OPrrd2zSWr #designthinking https://t.co/IShf3WARD8
More tweetsFollow

Industries

Follow us
Download appRSSTwitterFacebookLinkedInYouTubeGoogle+Instagram

Press releases: Distribute your news professionally to over 170 000 subscribers across various industries. Read more about our press offices.

Editorial: We welcome your news, views and comments! Email press releases, invitations, interview requests, and proposals to africanews@bizcommunity.com and exclusive opinion pieces to contributors-africa@bizcommunity.com.

Advertising: We welcome your sales enquiries! Email sales@bizcommunity.com and read more about our advertising rates.

Location: Cape Town (head office): tel +27 (0)21 404 1460 | 1st Floor, 4 Treaty Rd, Woodstock, Cape Town, 7925, South Africa. Johannesburg: tel +27 (0)11 513 4172 | Nicol Grove Office Park, Design Quarter, Leslie Avenue, Fourways, Gauteng, 2055.

Subscribe/unsubscribe: Invite your friends, colleagues, suppliers, customers and partners to subscribe!


© 2016 Bizcommunity.com. All rights reserved.
Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein.

iabsaimminstitute
Unsubscribe, Newsletter subscription. Subscribe. Change email address. Change frequency to WEEKLY.