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Marketing & Media Africa

Africa, rise!

It's definitely time for global brands to refocus their attention on the African market. In an exclusive interview, Danette Breitenbach finds out more from Scott Julian, one of the founding partners of Effective Measure, which was recently acquired by Insiight and plans to better create an environment of trust and an understanding of what a client is buying and that they get what they asked for from the continent.

Sticking to the topic of success unique to Africa, Ngugi Mungai writes about Node Africa, the Kenyan start-up that came to be in just six weeks and how the tech community actually achieved this milestone.

We also find out about Kariba South Primary School, the Zambian school that won the global entrepreneurship competition titled 'School Enterprise Challenge', organised by UK-based charity Teach A Man To Fish.

Definitely time for Africa to shine - we look forward to your own success stories.

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Today's top stories
AFRICA
Focusing on Africa
[Danette Breitenbach] Ad spend online is well below the percentage of consumer attention online. The internet is fragmented, from devices to content, so understanding what people are accessing is key... read



Focus on Future of Work
SOUTH AFRICA
[Future of Work] The disruption of the organisation

Louise Marsland

Current thinking by futurists and trend analysts points to an outdated organisational culture and structure that has not kept up with radical changes in society. read
Read more
Branding
SOUTH AFRICA
New book on Brands with a Conscience
The business world is in the midst of two evolutions - technology and the planet. The evolution of technology means that being the biggest no longer means being the best... read
Education
BOTSWANA
Orange Group to train women in Africa
Local non-governmental organisations (NGOs) and associations are urged to submit proposals for women's digital centres... read
Entrepreneurship
KENYA
Node Africa, the Kenyan start-up that came to be in just six weeks

Ngugi Mungai

Node Africa is currently the most ambitious start-up in Kenya, even though it was barely two months old when it officially launched on January 28, 2016... read
ZAMBIA
Zambian school wins global entrepreneurship competition
In the School Enterprise Challenge, organised by UK-based charity Teach A Man To Fish, the overall global winner was the Kariba South Primary School in Zambia... read
OOH
SOUTH AFRICA
OOH advertising: Size does matter
Just as print media was able to create a more accurate measurement of its value through readership figures and not circulation, OOH advertising should reassess the way in which impact is calculated... read
International
SOUTH AFRICA
Lions Entertainment adds talent, storytelling to Cannes
A new event at the 63rd Cannes Lions International Festival of Creativity, Lions Entertainment, will explore ways that talent and storytelling can elevate content into the cultural mainstream... read
More International
Jobs offered



New events to diarise
QuirkU - The Future of Communications
Quirk Johannesburg - 11 Mar 2016, Johannesburg


Government media short course
Sol Media for Media Leadership - 14 Mar 2016 to 24 Oct 2016, Grahamstown


Online marketing/social media boot camp
The Divine Project House - 15 Mar 2016, Somerset West | 19 Apr 2016, Somerset West | 17 May 2016, Somerset West


Creative writing and editing for corporate publications
Institute for the Advancement of Journalism - 11 Apr 2016 to 15 Apr 2016, Johannesburg


Rwanda DecorExpo 2016
ELAN EXPO - 26 May 2016 to 28 May 2016, Kigali





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