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OOH, micro-moments and social media for businessToday sees the start of our Special Focus on OOH (Out of Home) advertising. It features exclusive interviews with the trendsetters in this field and pinpoints global out-of-home advertising trends. On the topic of trendsetters, Bryan Nelson, industry head at Google, writes about micro-moments as the new battleground for brands. It's about understanding where customers are and how they want to engage - online, in real fast time. You can learn more about staying ahead of the marketing pack this week, from the 25 speakers scheduled for the social media summit titled 'Social means business' taking place in Uganda on 3 December. Get reading and start the final month of the year with a business bang! Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
|  | [Bryan Nelson] South Africa is in the middle of an internet explosion, led by the ubiquitous smartphone. Brands looking to capitalise on this growth need to understand that users are mobile and expect their needs to be addressed in the micro-moment... read
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 | Danette Breitenbach A high 79% of consumers have taken action after seeing an out-of-home (OOH) advertisement, with 62% doing so after seeing a digital out-of-home (DOOH) advertisement... read | |  | Danette Breitenbach The biggest out-of-home trend in 2016 is digital out of home (DOOH). PricewaterhouseCoopers also predicts the industry will continue to show steady growth... read | |
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 | Ian Theunissen Ahmed Ibrahim Wakea Allah is a farmer in Sudan. By taking part in an e-agriculture project, he quadrupled his wheat yield in just one year read | | |
 | Shadrack Kavilu Safaricom has partnered with MTN Rwanda to offer mobile money transaction for M-PESA customers in Kenya and Rwanda... read | | |
 | International Expo Consults (IEC) stated that the African printing industry stakeholders can immensely benefit by visiting the (Sign and Graphic Imaging) SGI Dubai 2016 trade show... read | | |
 | Paul Adepoju The last time I spoke to Raphael Afaedor in person, he was still the co-founder of Jumia, his face and that of Tunde Kehinde's had just been on Forbes and they were the focus of the foreign press including CNN. I was able to drag him aside in the hall where Jumia was celebrating its first year anniversary and when I asked him what was next for e-commerce in Nigeria... read | | |
 | Paul Tentena The annual Social Media Summit is set to be held next month on 3 December, under the theme 'Social Means Business'... read | | |  | For the first time, the International News Media Association (INMA) World Congress will take place in London from 22-24 May 2016. The event is expected to draw nearly 500 news media executives from 50+ countries... read | |  | The World Publishing Expo, organised by the World Association of Newspapers and News Publishers (WAN-IFRA), will take place in Vienna from 10-12 October 2016... read | | | More International | |
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 | John Sanei The internet has created two clear pockets of people: the hyper-informed consumer and the hyper-sensitive staff member... read | |  | Farren Roper One of the biggest mind shifts when it comes to managing relationships with customers as a business to business (B2B) company is that the rules of customer engagement have changed... read | |  | Douglas Kruger Keen to innovate in your business? Here's a simple approach, based on how quickly human knowledge is advancing... read | |
| | Professional SalesThe Peer Training Group - 27 Jan 2016, Durban | 23 Feb 2016, Durban | 23 Mar 2016, Durban | 13 Apr 2016, Durban | 19 May 2016, Durban | 22 Jun 2016, Cape Town | 22 Jun 2016, Durban | 20 Jul 2016, Cape Town | 20 Jul 2016, Durban | | |
| Martin Luther King Jr. "If I cannot do great things, I can do small things in a great way" |
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