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Marketing & Media Africa

Addressing digital illiteracy

A primary concern across the continent is that of digital illiteracy. We attended the opening day of MRMW Africa 2015 recently and learned all about the continent's truly mobile consumer and the need to create more mobile content and services that are relevant, accessible and available to users in their own language.

We also look at the issue of social solidarity in times of tragedy, with Louise Marsland focusing her [TrendTalk] column on how the tragic events of the past few days in Paris and Beirut, have fuelled a debate about whose lives matter most on social media. While mainstream media has come in for this kind of criticism many times, Facebook's decision to enable its Safety Check in Paris has many debating "selective grief and outrage"...

On a positive front, Ngugi Mungai writes that start-ups are set to benefit in the Enterprise Kenya initiative, and will give innovators in the ICT sector a platform to commercialise their start-ups with project managers.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Today's top stories
SOUTH AFRICA
[MRMW] 2015: Introducing the truly mobile consumer
[Leigh Andrews] Top insights from day 1 of MRMW Africa 2015 were about the truly mobile consumer of 2015 and how mobile marketers can better incorporate mobile research data into their campaigns... read


Marketing
AFRICA
MEA expansion for Grey Juice Lab
Grey Juice Lab has recently expanded its presence in Middle East and Africa with the opening of a new regional content marketing and commercial hub in Dubai Media City... read
Digital
AFRICA
Hotel booking site opens Swahili website
Jovago.com, an African hotel booking site, has launched the Swahili language version of its website. The move is in alignment of the company's objective in creating online convenience through easy and faster bookings... read
AFRICA
TBWA holds Disruption conference with its African partners
Entrepreneurship
KENYA
Start-ups to benefit in the Enterprise Kenya initiative

Ngugi Mungai

The state will soon operationalise Enterprise Kenya to give innovators in the ICT sector a platform to commercialise their start-ups... read
Media
AFRICA
International awards for Al Jazeera
Al Jazeera has won international awards from The Association for International Broadcasting Awards, Amnesty Australia Media Awards and Red Dot for various shows... read
Social Media
SOUTH AFRICA
[TrendTalk] Social solidarity in times of tragedy

Louise Marsland

The tragic events of the past few days, both in Paris and Beirut, have fuelled a debate about whose lives matter most on social media. Mainstream media has come in for this kind of criticism many times... read
TV
AFRICA
First African superhero television series distributed by Discover Digital
Local digital entertainment and technology company, Discover Digital, will distribute the first mainstream African superhero television series, Jongo, in March 2016, as an eight-episode series... read
International
FRANCE
Facebook sets up safety check for Paris friends
SAN FRANCISCO, USA: Facebook launched a check-in feature to let people know that friends in Paris were safe after a series of bombings and shootings in the French capital killed at least 120 people on Friday... read
UNITED STATES
Facebook tests vanishing messages
SAN FRANCISCO, USA: Facebook users in France were able to send vanishing missives with its smartphone Messenger application on Thursday, ramping up the challenge to Snapchat... read
More International
Business
SOUTH AFRICA
Want to know three ways to increase sales immediately?

John Sanei

The old way of selling is well and truly dead, in fact the stereotypical sales (wo)men we all knew back in the 80's and 90's send shivers up and down all our spines... read
SOUTH AFRICA
[Relentlessly Relevant] 5. Warning - don't innovate here!

Douglas Kruger

Semi-sacred cows and levers to leave alone... read
New events to diarise
HIPPO School
HIPPO Communications - 23 Nov 2015, Cape Town


The Big Issue Breakfast
HIPPO Communications - 25 Nov 2015, Cape Town


Stakeholder reputation management masterclass
The Reputation Go-to Guy - 26 Nov 2015 to 27 Nov 2015, Johannesburg


Modern Marketing Experience Conference 2015
Knowledge Integration Web (Pty) Ltd - 26 Nov 2015 to 27 Nov 2015, Johannesburg


Y!CON 2016
Student Village - 17 Mar 2016, Johannesburg


Quotes
Lucille Ball
"Luck? I don't know anything about luck. I've never banked on it and I'm afraid of people who do. Luck to me is something else: Hard work - and realizing what is opportunity and what isn't."

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@socialmedia2day
"Digital Ad Budgets 2016: 4 Trends You Need To Know [Infographic]" by @irfanahmad1989 https://t.co/CGrmCdQ1fP #smm https://t.co/4e6tXpqf1i - Mon Nov 16
@designindaba
#FocusOn shelter: These three young architects are shifting Africa's landscape. https://t.co/dhdAM30ZOZ https://t.co/xxjY4xttN5 - Mon Nov 16
@Biztechafrica
Winners emerge in Etisalat Prize for Innovation Competition - https://t.co/0JfMqPg9Mq - Mon Nov 16
@Afrinnovator
Ghanaian fintech startup Zeepay raises $200k, partners Airtel Money https://t.co/xXad8ofwxp #Africa #startups - Mon Nov 16
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