2 Nov 2015Contact usSubmit newsAdvertise on bizList your companyHome
  My account



Marketing & Media Africa

Getting your African mobile, distribution and social models right

As we ease into November, Nkem Ndem V looks into the top four mobile app development companies in Nigeria based on quality and excellence, as decided by Jovago.com. She credits the persistent rise in smartphone and tablet use within the country as leading to a mobile 'revolution'.

Michael Wood shares insight into finding the right distribution partner in Africa. This is a challenge as the distribution partner must be able to build a successful route to market. He identifies the need to take ownership of building capability as a crucial factor.

Tamsyn Kiddle also looks at the power of social media for business-to-business marketing. She explains why B2B marketers favour the 'big three' social networks as marketing tools and offers five key benefits of using social media in a business context.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Today's top stories
Top four mobile app development companies in Nigeria

Nkem Ndem V

The persistent rise in the use of smartphones and tablets within the country has led to a mobile revolution in Nigeria... Read

Finding the right distribution partner in Africa

Michael Wood

As many manufacturers have experienced, finding a distributor in Africa is challenging. For brands to succeed in Africa, they will need to find a distribution partner that is able to build a successful route to market... Read

The power of social media for business to business marketing

Tamsyn Kiddle

Social media is a conversation. For a business, it's a conversation that drives awareness and traffic, builds your brand loyalty, triggers opportunities and helps you connect with client needs... Read

Loeries Creative Week Durban
SOUTH AFRICA
How the Loeries will showcase regional work going forward
Creative Circle chairman Justin Gomes has issued a quick update post-Loeries 2015, explaining that future Loeries' juries will aim to recognise the truly regional work that's not necessarily also acknowledged at international award shows... read
Mobile
NIGERIA
MTN CEO in talks with Nigerian authorities
MTN (MTN) said on Friday that group CEO Sifiso Dabengwa is engaging with the Nigerian authorities concerning the company's $5.2bn fine... read
Newspapers
ZIMBABWE
Zimbabwean newspaper Shuts Down
The Zimbabwean newspaper has shut down as donor fatigue takes its toll on most of the regime change projects in the country, including political parties... read
Online Media
UGANDA
Web portal for easy access to services launched

Stephen Otage

KAMPALA: The National Information Technology Authority (NITA-U) has launched a one-stop online centre for Ugandans and other individuals to access government services... read
Retail
KENYA
Chinese online shopping platform launched in Kenya
Chinese e-commerce group Chinabuy has launched its online shopping services in Kenya, offering online shoppers access to different items for direct purchase from Chinese manufacturers and online sites... read
Social Media
AFRICA
Facebook slideshow boosts Coke Studio Africa in Kenya, Nigeria
The newly launched Facebook slideshow offers a new lightweight video ad, made from a series of still images, which is easy for advertisers to use and engages its audience... read
International
EUROPE
Mercedes-Benz is 2015 Advertiser of the Year
The European Festival of Creativity, eurobest, has named Mercedes-Benz as the 2015 Advertiser of the Year... read
UNITED STATES
Global Media Awards has new categories
The International News Media Association (INMA) has added new categories to its 2016 Global Media Awards to reflect the new categories unique to the media environment of today... read
More International
New events to diarise
Marketing Analytics Conference 2015
Trade Conferences International - 4 Nov 2015 to 5 Nov 2015, Johannesburg


The Business Excellence Forum and Awards
ActionCOACH SA - 5 Nov 2015 to 6 Nov 2015, Johannesburg


Reputation Management Conference
Reputation Matters - 6 Nov 2015, Cape Town


Angola Procurement, Supply Chains and Logistics
AfriClan Conferences - 16 Nov 2015 to 17 Nov 2015, Luanda


Africa Com
Informa - 17 Nov 2015 to 19 Nov 2015, Cape Town


Upcoming events
Water Africa Building and Construction
ACE Event Management - 3 Nov 2015 to 5 Nov 2015, Abuja


Quotes
Les Brown
"Too many of us are not living our dreams because we are living our fears."

More quotes  Submit a Quote
PrintPrint any item in this newsletter. EmailEmail any item in this newsletter. CommentComment on any item in this newsletter.
  Twitter
@Afrinnovator
Nigeria: MTN Bows to Pressure, Agrees to Pay N1.04 Trillion Fine https://t.co/L8Vcyyx6ET #Africa #business - Mon Nov 02
@socialmedia2day
"People are more likely to complete a Navy Seal training program or climb Mount Everest than click on a banner ad." https://t.co/lhs3hNMMI8 - Mon Nov 02
@BBCAfrica
If a bird stays on one tree for long, it invites a stone. A Ghanaian #proverb sent by Johannes Allotey, Durban, South Africa - Mon Nov 02
@allafrica
Africa: Barclays' 'Banking On Change' Disrupts Savings Model - and Encourages Others to... https://t.co/GNfcwtAm83 - Mon Nov 02
@TEDTalks
How to create a stronger password so you don't get hacked: https://t.co/6NG46svtNn - Mon Nov 02
@Forbes
What will Facebook look like in 10 years? https://t.co/QlZKZNEooF https://t.co/OjCI2NFXIu - Mon Nov 02
More tweetsFollow

Industries

Follow us

Press releases: Distribute your news professionally to over 170 000 subscribers across various industries. Read more about our press offices.

Editorial: We welcome your news, views and comments! Email press releases, invitations, interview requests, and proposals to africanews@bizcommunity.com and exclusive opinion pieces to contributors-africa@bizcommunity.com.

Advertising: We welcome your sales enquiries! Email sales@bizcommunity.com and read more about our advertising rates.

Location: Cape Town (head office): tel +27 (0)21 404 1460 | 1st Floor, 4 Treaty Rd, Woodstock, Cape Town, 7925, South Africa. Johannesburg: tel +27 (0)11 513 4172 | Nicol Grove Office Park, Design Quarter, Leslie Avenue, Fourways, Gauteng, 2055.

Subscribe/unsubscribe: Invite your friends, colleagues, suppliers, customers and partners to subscribe!


© 2015 Bizcommunity.com. All rights reserved.
Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein.

Unsubscribe, Newsletter subscription. Subscribe. Change email address. Change frequency to WEEKLY.