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Marketing & Media Africa

The social customer service trend and other tech-enabled inventions

This week, Louise Marsland writes about some of her favourite new inventions in today's digital-enabled time in her latest [TrendTalk] column. One of these is the Wize Mirror, which can diagnose what's wrong with your body through facial analysis.

Andrew Felbert also shares the social customer service story over the past few years, from reach to resolution. Social customer service has become a widely accepted requirement of doing business globally. Africa is following the same trend but with audience size and habit differentials that slow the adoption, he says.

And Isobar is extending its global footprint with a new office based in Nairobi, thus extending its global footprint to over 45 markets. It comes in response to an increased demand for digital expertise and services in the region and builds on Global CEO Jean Lin's strategy in continuing to build Isobar in key emerging markets as well as established markets.

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Today's top stories
SOUTH AFRICA
[TrendTalk] Mirror, mirror on the wall
[Louise Marsland] One of the best things about living in this fast-changing new digital-enabled time of ours is the incredible new products being invented. One of my favourites is an intelligent mirror that can diagnose what's wrong with you... read


Biz Takeouts
SOUTH AFRICA
[Biz Takeouts Podcast] 150: IPRA World Congress 2015
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Bridget von Holdt, Executive Director at Glasshouse Communications... read
CRM
SOUTH AFRICA
From reach to resolution: A social customer service story

Andrew Felbert

Over the past couple years, social customer service globally has gone from being the focus of a small number of highly innovative companies to a widely accepted requirement of doing business... read
Digital
KENYA
New Nairobi office extends Isobar's global footprint
The new Nairobi office will extend Isobar's global footprint to over 70 locations in over 45 markets. The move comes in response to an increased demand for digital expertise and services in the region... read
KENYA
Don't spend on research, use open data instead

Ngugi Mungai

Kenyan small businesses could save massive resources and time spent doing market research by using open data to plan crucial marketing strategies... read
Events & Conferencing
NIGERIA
Nigeria Summit 2016: The dawn of a new day?
Over the years, The Economist Events' Nigeria Summit has charted a country in the process of great transition. The year 2015 has been particularly significant with the country making history in its presidential elections... read
Media
ZIMBABWE
AU launches media awards
The African Union has introduced media awards for journalists who excel in reporting on issues related to the continental body, with winners from each of the continent's five regions expected to walk away with $7,000 each... read
PR & Communications
SOUTH AFRICA
TLC Marketing Worldwide Africa appoints new MD and CEO

Issued by TLC Marketing Worldwide

TLC Marketing is proud to announce the promotion of Preneshen Munian to Managing Director of TLC Marketing Worldwide Africa, and Derek Miller will now take up the position of CEO for Africa and the Middle East... read
Social Media
SOUTH AFRICA
Free Basics launched by Facebook
More than one billion people that have access to Internet.org's free basic services across Asia, Africa and Latin America will now be able to access more free services through the Internet.org platform, as it went live last week... read
International
MEXICO
Digital Media LATAM 2015 conference in Mexico City
Mexico City is to host the Digital Media LATAM 2015 conference with the world's most prominent digital media executives in Mexico City on 23 and 24 October at the Hilton Reforma Hotel... read
UNITED STATES
DIY content: Three case studies in self-promoting social media

Aaron Farrington

Every successful social media campaign has its focus on two tasks: creating shareable content, and getting users to engage with and share it. This is ideal, but as with many campaigns falls victim to minutia and complications... read
SOUTH AFRICA
BlackBerry completes AtHoc acquisition
More International
Business
SOUTH AFRICA
[Relentlessly Relevant] 4. The sexiest phrase in innovation, and how you can use it

Douglas Kruger

If ever there were a contest to find the sexiest phrase in the lingo of innovation, I would propose the term 'adjacent possible' for the crown... read
New events to diarise
Gartner Symposium/ITxpo 2015
28 Sep 2015 to 30 Sep 2015, Cape Town


ITWeb Social Business Summit 2015
ITWeb - 15 Oct 2015, Johannesburg


Marketing Analytics Conference 2015
Trade Conferences International - 4 Nov 2015 to 5 Nov 2015, Johannesburg


The Business Excellence Forum and Awards
ActionCOACH SA - 5 Nov 2015 to 6 Nov 2015, Johannesburg


Internet of Things Africa Summit 2016
Rainbow Events & Conferencing - 24 May 2016 to 26 May 2016, Johannesburg


Quotes
Niccolo Machiavelli
"Where the willingness is great, the difficulties cannot be great."

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  Twitter
@designindaba
A drone delivery system could be a step towards providing some of rural Africa's needs. http://t.co/C0cwpNFpY7 http://t.co/aYXmKcagE0 - Mon Sep 28
@PhilipOgola
RT @Greenpeace: These #solar classrooms in Kenya may mean a brighter future for thousands of students! http://t.co/xX7hkmC37b http://t.co/K... - Mon Sep 28
@Forbes
This is the first time Uber has launched a global product outside of the US: http://t.co/y1Ml6rzWFH http://t.co/R5049vdPsv - Mon Sep 28
@socialmedia2day
Brief but essential guides for #SMM on each social network: http://t.co/zH5PMM55ig #SocialStrategy http://t.co/MUU2nwtYmp - Mon Sep 28
@africamedia_CPJ
Media trampled, but survive the short-lived coup in #BurkinaFaso. Read our summary of events via https://t.co/0Ftj8eOHYa - Mon Sep 28
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