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The importance of visual marketing and top online designExciting news: We have a new navigational interface as of today, designed to enhance Bizcommunity's unique brand offerings. There's a full list of new features for you to test drive, get cracking! This week we also look at the importance of visual content in marketing, with Charles Mburugu asserting that content is definitely king when it comes to online marketing, and visual content at the top of the list. That's because the right kind of visuals will drive more traffic to your blog or site, and enhance the chances of your content being shared - especially as social media has gone visual and there are correlations between visuals, learning and colour. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
|  | [Issued by Bizcommunity.com] Celebrated in many cultures as the Spring Equinox, 21 September marks the turning of the seasons in the southern hemisphere. Today it also marks new beginnings for Bizcommunity's navigation interface... read more>>
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 | On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Richard Boorman and Grant Hinds... read | | |
 | Charles Mburugu When it comes to online marketing, content is king. This is especially the case for visual content. Using the right kind of visuals will drive more traffic to your blog or site, and enhance the chances of your content being shared... read | | |
 | Freeman Ngulu The Ministry of Information and Communication Technology announced last week that the 2nd National ICT summit will take place at the beginning of October under the umbrella theme "Bridging the Digital Gap"... read | |  | Online marketing, provision of Wi-Fi and online payment options score as leading aspects for travellers to East Africa, according to a recent survey by Jovago.com, an African hotel booking website... read | | |
 | In order to encourage innovation and entrepreneurship in Africa, EMRC (www.emrc.be) will present the "AFIF Entrepreneurship Award 2015", providing an African existing small-medium business with a financial contribution and exposure/visibility for the winning project. read | | |
 | Danette Breitenbach Knowledge of trends, tracking and following them is what will give you the edge in your business... read | |  | 'Interface 2015', the first jointly hosted conference by the Marketers Association of Zimbabwe (MAZ) and Institute of Marketing Management South Africa (IMM), brings together continental marketers to leverage opportunities in developing mutually beneficial relationships... read | | |
 | Delphine Zulu Government has signed a US$273 million contract with Star Software Technology Company Limited to undertake phases two and three of Zambia's Digital Migration Project... read | | |  | The Global Awards, dedicated to excellence in healthcare and wellness communications on an international basis, have announced that the international healthcare and wellness agencies Ward6 Sydney, Publicis LifeBrands Resolute London and CAHG Chicago will host live Grand Jury judging sessions on behalf of the 2015 competition... read | |  | The Advertising Standards Authority of Ireland (ASAI) has issued a new Code of Standards for Advertising and Marketing Communications that go into effect in March 2016... read | | | More International | |
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 | Leigh Andrews Worried about compliance issues once the Protection of Personal Information (POPI) Act comes into effect? Don't be. Wayne Clarke, Managing Director of Metrofile Records Management shares some tips you can implement today to turn POPI into a business opportunity... read | |  | Douglas Kruger Here is a curious thing about human thought and creative processes: If you apply no rules whatsoever, you will tend to get poor results. Present your people with a 'white page' and they generally won't know what to do with it... read | |
| | Africa ComInforma - 17 Nov 2015 to 19 Nov 2015, Cape Town | | |
| Tony Robbins "Most people have no idea of the giant capacity we can immediately command when we focus all of our resources on mastering a single area of our lives." |
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