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Mobile motivation and the top global ads of 2015 so far...In this week's [TrendTalk] column by Louise Marsland, we look at great ads in play, highlighting how this year's top industry trends such as branded content, social advertising and storytelling are taking the lead in branding, resulting in new advertising concepts and ideas. We also investigate how mobile motivation is sweeping across Africa, with insight from Amr Shady on how mobile's expansion is fulfilling the continent's growing needs for mobile solutions and creating more opportunities for its workforce. Lastly, Leigh Andrews provides feedback on how to build a strong brand based on a presentation by Trevor King, marketing director of Caesarstone at the recent [Creative Business Exchange], where King shared his ideas and lessons learned throughout his career. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
Louise Marsland This has been such an interesting year for advertising already as branded content, social advertising and storytelling take the lead in branding, resulting in new advertising concepts and ideas... Read more >> | Amr Shady As the world celebrates Worker's Day to commemorate trade unions and labour movements, the mobile industry in Africa is expanding to fulfil the continent's growing needs for mobile solutions and create more opportunities for its workforce... Read more >> | Leigh Andrews Trevor King, marketing director of Caesarstone, shared his ideas and branding lessons at the Creative Business Exchange... Read more >> |
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 | On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Derek Miller, Adelaide and Solomon Potgieter, Sharon Keith and Ian Drummond... read more>> | | |
 | Lilian Mutegi Samsung Electronics Africa has launched a Digital Village at the Volo community in the Volta Region Ghana... read more>> | |  | Issued by Private Property SEEK, the world's largest online employment marketplace by market capitalisation, has announced the investment of USD$10m for an additional six percent equity ownership in One Africa Media... read more>> | | |
 | Africa's leading utility, energy and water professionals and projects will be honoured at the annual African Utility Week and Clean Power Africa, taking place in Cape Town from 12-14 May... read more>> | | |
 | Liberia's first HIV Media Guide for Liberian Journalists and media practitioners with support from the Joint United Nations Program on HIV and AIDS or UNAIDS, has been launched... read more>> | | |
 | Vodacom Business Nigeria has received yet more awards, adding ICT Infrastructure Provider of the Year (Data Centre) to its list of accolades... read more>> | |  | HARARE - Zimbabwe on Wednesday shut down the country's second largest mobile phone service provider, Telecel Zimbabwe, partly for breaching black empowerment laws, officials said... read more>> | | | | |
 | Over 700 entrepreneurs have entered the Nyamuka Zambia Business Plan Competition, to stand a chance to win a share of the K2,000,000 prize. Entries close 5 May 2015... read more>> | | |
 | The annual Wits Radio Academy's conference being held from 1 to 3 July at the Wits Club, Braamfontein, will be concentrating on the new shapes and forms the medium will take... read more>> | | |  | The 2015 Cannes Chimera Competition, jointly launched by Cannes Lions and the Bill & Melinda Gates Foundation, has opened for entries... read more>> | |  | WASHINGTON, US: Secret, a smartphone app that gained notoriety for allowing users to make anonymous comments to friends and nearby people, said it was shutting down after just 16 months... read more>> | |  | NICE, FRANCE: The jury to judge the first 'Glass Lion: The Lion for Change' award have been announced. The award, launched with the support of Leanin.Org, recognises work that breaks through unconscious gender bias... read more>> | | | More International | |
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 | Roberto Caprio Whether you have a solid state or mechanical drive, there is always a chance the device will fail... read more>> | |  | Roane Swindon You may have your reception area perfectly set up for creating the ideal first impression, but are your receptionists and employees extending that impression on the telephone? read more>> | |  | Succession planning is about filling the organisation's talent pipeline and building internal strength... read more>> | | |  | PRETORIA: Freedom of expression and press freedom are critical to the successful implementation of good governance and human rights around the world, top United Nations officials declared today. read more>> | |  | Arthur Chien, vice-president of Talesun Energy, says South Africa is making great strides in terms of adopting renewable energy practices... read more>> | |  | Power utility Eskom has entered into payment agreements with 10 out of the 20 defaulting municipalities which owe Eskom for non-payment of bulk electricity supply... read more>> | | | More Government news | |
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| | | Africa's Big SevenExhibition Management Services (Pty) Ltd - 21 Jun 2015 to 23 Jun 2015, Midrand | | |
| Jim Rohn "If you are not willing to risk the usual, you will have to settle for the ordinary." |
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