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Marketing & Media Africa

Becoming a sustainable brand in a time of industry accolades

It was an eventful weekend award-wise, with the 2015 MTN Radio Awards winners announced, as well as the winners of the 2015 PRISM Awards.

Atmosphere Communications scooped top honours in the Campaign of the Year category for the second year running, this time for the One Rand Man campaign it ran with King James Partners.

And making the continent proud, FleishmanHillard's Prosper Campaign came out tops in the new Pan African Campaign of the Year category. Another well-deserved win.

Danette Breitenbach attended and shares insight into how the night turned dreams into reality for some PR consultancies and practitioners.

Flip through our gallery of the 2015 PRISM Awards to see the winners on stage, on the red carpet, and in their seats at The Maslow Hotel.

In light of all this celebration, it's fitting that Louise Marsland's [TrendTalk] column explains how to be a sustainable brand.

Hope you're feeling inspired...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Today's top stories
SOUTH AFRICA
PRISM Awards 2015 winners announced
For the second consecutive year, Atmosphere Communications has scooped top honours in the Campaign of the Year category at the PRISM Awards... read more>>

SOUTH AFRICA
[PRISM Awards 2015] My African Dream
[Danette Breitenbach] Last night, the PRISM Awards turned dreams into reality for some public relations (PR) consultancies and practitioners... read more>>

SOUTH AFRICA
2015 MTN Radio Awards winners announced
The stars of SA radio were heralded at the Sandton Convention Centre on 18 April, when the winners of the 2015 MTN Radio Awards were announced... read more>>



Prism awards gallery View gallery >>
Branding
SOUTH AFRICA
[TrendTalk] How to be a sustainable brand

Louise Marsland

Brands that invest in sustainability programmes ensure their own sustainability. It is as simple as that... read more>>
Digital
SOUTH AFRICA
Huawei to assist governments in building a connected Africa
"In line with the theme 'Affordable Access' of the IAD summit, Huawei is now building the telecom network infrastructure, including LTE networks for Zimbabwe, and bridging the digital divide by increasing network coverage and offering affordable devices"... read more>>
Mobile
AFRICA
The mobile revolution in Africa
The influx of mobile phone has enhanced ease of access across the world - no more so than in Africa... read more>>
PR & Communications
AFRICA
Speakers announced for the 27th APRA conference
As the 27th edition of the APRA conference gathers momentum, more renowned speakers have joined the league of facilitators for the conference scheduled to be held from 12-14 May 2015 in Yaoundé, Cameroon... read more>>
Retail
SOUTH AFRICA
Uncharted Africa is the proverbial goldmine for SMEs
There are vast opportunities on the continent for progressive African entrepreneurs and small and medium enterprises (SMEs) as the region is still home to one of the fastest-growing middle-class in the world... read more>>
International
UNITED STATES
Apple Watch to boost 'glance journalism'
WASHINGTON, USA: With the Apple Watch expected to sell in the millions, news organizations are refocusing their efforts to become part of that tiny screen... read more>>
SOUTH KOREA
Samsung removes logo on smartphones in Japan
SEOUL: Samsung has removed its corporate logo from its new smartphones sold in Japan, a company spokeswoman confirmed on Saturday... read more>>
UNITED STATES
Simple tips to maximise Facebook advertising campaigns

Boris Dzhingarov

The advertising budget that you have needs to be maximised as you use Facebook ads. This is not something that is simple, although many would want you to think that this is the case... read more>>
More International
Business
SOUTH AFRICA
Three security issues to consider when using public Wi-Fi

Aaron Thornton

Public Wi-Fi is almost everywhere nowadays - and while it's convenient to use, there are hidden security risks you should know about... read more>>
Government news
SOUTH AFRICA
Ten 'tender' tips to help in the SA Government tendering process
Government tendering is big business and done correctly, can stimulate the SA economy and sustain and grow local businesses... read more>>
SOUTH AFRICA
Brian Molefe appointed as interim Eskom CEO

Sikonathi Mantshantsha

As it struggles with a week-long regime of power rationing, Eskom on Friday announced the appointment of Brian Molefe as interim chief executive with immediate effect... read more>>
More Government news
Jobs offered


New events to diarise
Africa Sing Celebrations (Africa Unite)
Buyel' Embo Village (Embo) - 9 May 2015, Cape Town

Namibia Careers Expo
Namibia Careers Expo - 26 May 2015 to 28 May 2015, Windhoek

2015 Africa CEO Roundtable and Conference on CSR
ThistlePraxis Consulting Limited - 18 Jun 2015 to 19 Jun 2015, Lagos

5th Telecom CEM, CRM and Loyalty Summit
Fexton Conferences - 17 Aug 2015 to 18 Aug 2015, Johannesburg

Geo Empower Africa Summit
Fleming Gulf - 6 Oct 2015 to 7 Oct 2015, Santiago, Chile

Upcoming events
Executive Assistance & Administrator's Conference
3rdEye Human Consulting Group - 23 Apr 2015 to 24 Apr 2015, Harare

Quotes
Sanjo Jendayi
"Greatness is sifted through the grind, therefore don't despise the hard work now for surely it will be worth it in the end."

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MULTIMEDIAAll | Galleries | Audio | Video | Images
Prism Awards Ceremony 2015

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