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Marketing & Media Africa

So, what makes a winning campaign?

The Bookmarks Awards are one of South Africa's premier advertising awards programmes, and that's why Danette Breitenbach spoke to a number of winners to find out why exactly a Bookmarks win is meaningful.

Also on the topic of creativity, Leigh Andrews chats to Liné van der Merwe of Life is Awesome agency on the subject of how to extend the 'Life is Awesome' philosophy beyond the creatives that usually live by these words.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Today's top stories


SOUTH AFRICA
Bookmarks Awards reflect a maturing industry
[Danette Breitenbach] Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important... read more>>



Biz Takeouts
SOUTH AFRICA
[Biz Takeouts Podcast] 123: Is design on the 2015 business agenda with Life is Awesome
On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Liné van der Merwe from Life is Awesome... read more>>
Design Indaba
SOUTH AFRICA
[Design Indaba 2015] What to expect at this year's Expo
The annual Design Indaba Expo is South Africa's showcase of high-end African design, exhibiting the wares of all the design sectors under one roof... read more>>
SOUTH AFRICA
[Design Indaba 2015] Educators Indaba
Presented by the Consulate General of the Kingdom of the Netherlands, the 2015 Educators Indaba will feature a lineup of top Dutch design-thinkers... read more>>
Marketing
SOUTH AFRICA
KPMG Global Africa Practice launches app to streamline business in Africa

Issued by KPMG South Africa

The KPMG Global Africa Practice has launched their new Africa Business App, which provides businesses and investors with seamless access to the very latest Africa information about doing business across the continent... read more>>
Design
SOUTH AFRICA
Extending the 'Life is Awesome' philosophy beyond the creatives

Leigh Andrews

A future where design isn't limited to the 'creative' industries is on the cards asserts Liné van der Merwe of Life is Awesome agency... read more>>
Digital
AFRICA
eLearning Africa launches "Through your Lens" photo competition
Under the theme of "Digital Africa: ICTs enriching communities", the eLearning Africa "Through your Lens" photo competition is back for its sixth edition... read more>>
Events & Conferencing
SOUTH AFRICA
Neotel, Dimension Data to sponsor discussions at IT Leaders Africa Summit
Neotel and Dimension Data has confirmed that it will be sponsoring a panel discussion at the sixth IT Leaders Africa Summit taking place from 18-19 March 2015 at the Maslow Hotel in Sandton, Johannesburg... read more>>
Mobile
SOUTH AFRICA
African mobile operators are missing an opportunity

Rick Joubert, Issued by Mobile Marketing Association

The mobile medium has moved beyond hype and early adoption and is touching the mainstream consciousness in advertising and media... read more>>
International
UNITED KINGDOM
Pistorius advert gets most complaints ever in Britain
LONDON, UK: An advertisement making light of the trial of South African athlete Oscar Pistorius received by far the most complaints ever in Britain, the advertising watchdog said on Friday... read more>>
UNITED STATES
Taking sales training out of the classroom

Monika D'Agostino

US: It doesn't matter how good sales training is, if it doesn't impact with long lasting effects, it won't make a discernible difference to a sales or service person's performance... read more>>
UNITED KINGDOM
Journalism award for the Al Jazeera Three
LONDON, UK: The UK's prestigious Royal Television Society has presented its Judges' Award to Al Jazeera's Peter Greste, Baher Mohamed and Mohamed Fahmy... read more>>
More International
Government news
SOUTH AFRICA
Junior officials blamed for cellphone jamming
Ministers in the Cabinet's security cluster have blamed junior officials for last week's jamming of cellphone signals in the National Assembly, saying the executive was not involved at an operational level as this had been left to officials... read more>>
SOUTH AFRICA
Taxation as method of revenue generation: Budget 2015

Ferdie Schneider

In his Medium Term Budget speech, Finance Minister Nene emphasised that government's revenue shortfall is of paramount importance... read more>>
SOUTH AFRICA
Parliament was 'under threat'
Government ministers on Thursday claimed there was a major security threat against the country's parliament... read more>>
More Government news
Jobs offered


New events to diarise
The Skills Expo
Namibia Careers Expo - 25 Feb 2015 to 27 Feb 2015, Windhoek

WorkinAfrica Virtual Career Fair
WorkInAfrica - 1 Mar 2015 to 31 Mar 2015, Sub-Saharan Africa

Retail World Africa 2015
Terrapinn Ltd - 10 Mar 2015 to 11 Mar 2015, Johannesburg

Africa's Big Seven
Exhibition Management Services (Pty) Ltd - 21 Jun 2015 to 23 Jun 2015, Midrand

Commercial Equipment Africa
Guangdong Grandeur International Exhibition Group - 13 Aug 2015 to 15 Aug 2015, Johannesburg

Quotes
Noel DeJesus
"At the end of the day let their be no regrets, only a desire to do more tomorrow than you did today."

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