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Eenie meenie miney moe... Chinese handsets set to grow?According to Russel Southwood, the price of generic Chinese smartphones (at around $70-80) will be affordable by a significant chunk of Africans who currently own feature phones. There's also the possibility that the Chinese handset Xiaomi (which runs on Android), an iPhone lookalike, will come to Africa. He looks at the kind of devices that might dominate African markets over the next three years. Tim Allemann gives some of his own reasons why he believes brand monogamy is a myth; and Simon Schwaighofer, Creative Director at Red Bull Creative, in an interview with Handu Sinisalu and Maarja Laasu, reckons that storytelling via social engagement is a strong trend. In other news, after being postponed earlier this year, the new dates for the Maputo International Advertising Festival have been confirmed - it will take place from 9-11 September 2014. Pieces that were created and can be proved to have been displayed between 1 April 2013 and 3 July 2014 will be accepted. Last but not least, remember to send your nominations for this year's OLX Kenya Social Media Awards (SOMA) before 17 August. Have a great week! Cheers! Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
Russell Southwood The speed with which consumers change their handset loyalties is dizzying. In this article I look at the kind of devices that might dominate African markets over the next three... Read more >> | The 9th Maputo International Advertising Festival, which was postponed due to the fact that the necessary financial conditions for the festival were not obtained, has now been scheduled for 9-11 September... Read more >> | PARIS, FRANCE: Companies in the near future will reportedly be able to test public reaction to advertisements, music and films before they are released by monitoring the brain signals of a select... Read more >> |
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| Issued by The Loeries What makes award-winning work? How do you inspire creativity in others? In an exclusive series for Bizcommunity.com, we interviewed seven creative leaders from around the world.... Read more >>
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| Kat Scholtz If you think your brand is boring, look again. Not only are there many options for connecting with your customers, but it's important not to get caught up in the idea that content marketing only consists of a grand video series... Read more >>
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| Issued by Volcano Johannesburg-based full-service advertising agency, Volcano, has been recognised as the Ad Age International Small Agency of the Year 2014. Scooping silver in the international category, Volcano is also the first ever African agency to be honoured at the awards... Read more >>
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| SkyVision Global Networks has won the national bid to provide Bank of Africa (BOA) Burkina Faso with a full communication solution through the SkyVision VPN service, connecting BOA headquarters... Read more >>
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| Paul Omorogbe and Seyi Sokoya, reporting on Nigerian Tribune, says that in Nigeria, many Android users are reverting to BlackBerry devices due to the high data subscription costs on Android... Read more >>
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| Joining CNN from this month as the new host for CNN International's longest-running feature programme, Inside Africa, is former East Africa correspondent for ENCA and E News Africa, Soni Methu... Read more >>
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| | OTTAWA, CANADA: Canada accuses China of hacking into the computers of its research and development arm, which Beijing strongly denied. Read more >>
| | MOSCOW, RUSSIA: Russian bloggers took revenge on Friday for a controversial new law imposing tough rules on online expression by inundating Moscow's communications watchdog with phony registration requests. Read more >>
| More International
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| | PRETORIA: The Employment Equity Amendment Act has came into operation on Friday, 1 August, after being signed into law by President Jacob Zuma. Read more >>
| | Government has announced another delay in the implementation of carbon tax and it is now due to come into effect on 1 January 2016. To many this has come as a huge relief as carbon tax is seen as an unnecessary burden on business and economic growth in South Africa. Read more >>
| | More Government news
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| | Rod Baker Mauritius is just a few hours away and a great destination for the family, or yourself if you just want to get away from it all. So how do you get there? Air Mauritius. Read more >>
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| Wayne Gretzky "Procrastination is one of the most common and deadliest of diseases and its toll on success and happiness is heavy." | More quotes Submit a Quote
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