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The strange culture of business marketing...Chemory Gunko reckons South Africa has a strange culture when it comes to business marketing where many marketing people placed in companies are juniors, if they even exist at all - or the role is just not taken seriously at all by anyone internally. She gives advice on what you should be looking for in today's digital age and what skillsets an effective marketing person in your organisation should have. I once again attended the Habari Media Tuongee this year which was themed Back to the Future - focussing on the past, present and future of digital. One of the presentations also touched on creativity and innovation and Habari Media's Byron John gave practical advice on how to get out of that non-creative rut. In other news, entries are now open for the PromaxBDA Africa Awards which brings together creatives to explore thought-leadership, technology and the latest developments in the media marketing sector, and the nominees for The Future Africa Awards 2014 have been announced - congratulations to all! Last but not least, we are almost celebrating our 100th episode of our Biz Takeouts show! If you missed episode 99, listen to the podcast which is now available. That's all from me! Have a great week! Cheers! Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
The Central Working Committee (CWC) of The Future Africa Awards & Summit (TFAAS) has finally released the Nominees List for 2014. Read more >> | Nicolas Pompigne-Mognard For a PR professional, scheduling the distribution of press releases from an enterprise or a organisation that is active in several African countries can present certain... Read more >> | Small businesses can fail for any number of reasons - but, says Brad Sugars, founder of ACTIONCoach, although it seems obvious, topping the list is a lack of sales. Read more >> |
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| On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding chatted to Hando SiniSalu, Craig Shelley, Trevyn McGowan and Kirsty Henderson. [twitterfall] Read more >>
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| Issued by Volcano Johannesburg-based full-service advertising agency, Volcano, has been awarded Silver in the Ad Age International Small Agency of the Year Awards, held in Austin, Texas - the first African agency to take... Read more >>
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| Thabiso Mochiko Not long ago cloud computing and "bring your own device" to work began to change the way businesses and individuals used technology. This is now expanding to include the concept of the "Internet of Things" (IoT). Read more >>
| | Issued by Adclick Africa Adclick Africa's newly-launched mobile DSP helps connect advertisers with an audience of millions across Africa by aggregating multiple mobile ad exchanges and enabling real-time buying of mobile display inventory... Read more >>
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| GfK, a global market research company, researches and produces an annual syndicated study called 'The Roper Reports Worldwide'. This is an annual quantitative consumer trends study conducted in 25 countries... Read more >>
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| Steps, the Cape Town-based organisation behind the AfriDocs Film Week event, has provided financial support for African films focusing on some of the angry voices of African youth. Read more >>
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| Next month will see FOX International Channels (FIC) launch two sports channels in sub-Saharan Africa, FOX Sports and FOX Sports 2, replacing Setanta Sports and Setanta Action respectively. Read more >>
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| | SAN FRANCISCO, US: Audio technology veteran Bose Corporation on Friday sued Beats Electronics over patented technology for cancelling noise in earphones. Read more >>
| | HONG KONG, CHINA: Fans dressed as Transformers, Iron Man and Jedi knights were among thousands at the first day of Hong Kong's comic and games expo, where Xbox and Playstation went head-to-head with their new consoles. Read more >>
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| | The death of four-year-old toddler, Taegrin Morris, should spur communities to fight crime, Gauteng Premier David Makhura said on Saturday. Read more >>
| | South African businesses have been called on to take advantage of opportunities in Angola. Read more >>
| | More Government news
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| Mary Wells Lawrence "The best advertising should make you nervous about what you'e NOT buying. (via Facebook)" | More quotes Submit a Quote
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