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Just how much does mobile advertising influence affluent consumers? A global survey, conducted by Millward Brown on the impact of mobile advertising on affluent consumers, has been released by BBC World News. The study provides clear evidence that affluent consumers, who make up a large proportion of the networks' audience, are significantly more receptive to mobile advertising than the general population. In her BizCareers column, Juliette Attwell advises on the questions you should be asking in an interview. Keep an eye out for the Loeries' African Road Show which will be debuting in Harare on 18 March! Booking is essential and everyone in the brand communications industry is encouraged to attend - marketers, agencies, media buyers and media owners. Have a good week! Cheers! Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)PS Take a look at the latest ads in the Ornico ad showcase.Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
 | BBC World News and BBC.com/news have released new insight into the impact of mobile advertising on affluent consumers, following its first study examining the usage of mobile devices by consumers around the world. Read more >>
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 | Last week on the Biz Takeouts Marketing and Media Radio show, we chatted to David Blyth of Yellowwood Future Architects as well as Alan Morrissey of Effective Measure. [twitterfall] Read more >>
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 | An Egyptian court on Thursday opened the trial of Al-Jazeera journalists that has sparked an international outcry, as an Australian reporter said from the caged dock that justice would prevail. Read more >>
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 | Redefinition, a Bulawayo-based marketing, branding and advertising company launched its rebranded website which is focussed on events management. Read more >>
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 | In an aim to get their work noticed by viewers and festival organisers, African filmmakers are increasingly turning to mobile and internet platforms, reports Mail & Guardian. Read more >>
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 | On 18 March, the 2014 Loeries Roadshow hosts its first series of events in Africa with a launch in Harare. Read more >>
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 | Juliette Attwell This week we have a look at what you should be asking in an interview as well as addressing the age old debate of experience vs. qualification. Read more >>
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 | Issued by Nampak Nampak has commissioned a new plastic closures line in Lagos, Nigeria. Nampak SA has a strategic partnership with Bericap, Germany, who agreed to extend the manufacturing licence to include Nampak Nigeria. The initial product will be closures for still water and will be followed by carbonated soft drink closures. Read more >>
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|  | RESTON / NEW YORK, US: - comScore Inc, a leader in measuring the digital world, and Acxiom, a leading enterprise data, analytics and software-as-a-service company, have announced a strategic partnership to enhance the granularity and speed of delivering their respective audience reporting and 1:1 multi-channel marketing capabilities. Read more >>
|  | BARCELONA, SPAIN - When the next super-fast mobile network launches in 2020 you will be able to download a high-definition movie in about a second. Read more >>
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More International
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|  | It won't be business as usual for players in the community media field, as a pledge for increased support from two prominent organisations is set to change how this sector operates from now on. Read more >>
|  | South Africa will for the next five years enter a new "radical phase" where policies will have to focus more on economic transformation to address poverty, unemployment and inequality, claims President Jacob Zuma. Read more >>
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More Government news
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|  | Henrie Geyser: motoring editor For the second year in a row German sports car manufacturer Porsche has scooped the coveted South African Car of the Year title with the Cayman S. Read more >>
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| Marjory Stoneman Douglas "You have to stand up for some things in this world." |
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