Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, OOH, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TEDxCapeTown, Trends, TV, Youth Marketing |
What will your focus be in 2014? In her trends piece, Tarryn Pitchers writes about marketing for advertising - the top three forward-looking ideas affecting the industry this year. They are: A growing tribe of agency marketers, a hub-and-spoke structure, and great clients mean great people. According to her, we know that focus drives results, so what will you be focussing on in 2014? Continuing on our 2014 Biz Trends series, Pete Hutchings feels that a bumpy 2014 lies ahead for experiential marketing with greater ROI pressure from brands, among other things. Sue Disler says that, looking at the year ahead, social media is here to stay. She also elaborates more on SMADD (Social Media Attention Deficit Disorder) and says that, in order for us to manage the condition, we need to constantly create content that's highly visual, easily shareable, equally relevant and most importantly be device agnostic. Finally, guess what? Mobile still rules in Africa. No surprise there. Research conducted by Informa Telecoms & Media, an African internet and media firm, suggests revenues generated by mobile advertising could reach almost US$1,3bn by 2016. Wowzer... Remember to catch up on any Biz Trends pieces you may have missed! Have a good one. Cheers! Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
Tarryn Pitchers There seems to be a growing shift towards advertising marketing managers within the South African advertising industry. This trends piece looks at the top three forward-looking ideas affecting the industry. Read more >> | Pete Hutchings Hold onto your seats folks because it looks like we've got a bumpy 2014 in store for the world of experiential marketing. (video) Read more >> | Sue Disler I started out the new year with a small experiment: A plea to all and sundry on Facebook to stop "talking" via SMS, iMessage, BBM and WhatsApp and start speaking verbally to each other again... Read more >> |
|
| | |
 | Bizcommunity is proud to introduce DigiChat with Andrea Mitchell - due to launch this week. Read more >>
| |
 | BizTech Africa reports that, as part of Telecom Namibia's social investment in creating a strong and productive skills base to enable the economy to grow, the company has awarded 10 students with ICT bursaries. Read more >>
| |
 | Worldwide, conflicting claims are made almost daily about the effectiveness of mobile internet advertising. Mindshare, a global media agency network, appears to have settled the argument... Read more >>
| |
 | Paul Adepoju Printivo.com, an online platform that offers web-to-print services, has been launched in Nigeria, with the goal of revolutionising printing by offering both SMEs and big business the luxury of owning their personal complimentary cards at cheap rates. Read more >>
| |
 | Juliette Attwell During an interview, more often than not, you will be asked to tell them a little bit about yourself. Rather than go for the generic responses, get them to see you as an innovative candidate. Read more >>
|
|  | NEW YORK, USA: Apple is planning to release two new versions of its iPhones with larger screens this year to meet competition from rival handset makers, the Wall Street Journal reported. Read more >>
|  | NEW YORK CITY, US: New York Festivals World's Best Advertising competition has announced five additional appointments to the 2014 Executive Jury. Read more >>
|  | CANNES, FRANCE: The 61st Cannes Lions International Festival of Creativity, taking place from 15-21 June 2014, is now accepting entries across all categories. Read more >>
| | |
More International
|
|  | Brian Berkman "That's a Narina Trogon," Solilo Kalumba, SK to his friends, pointed out. Armed with my iPhone Bird Guide App, I disagreed. "Narina Trogons don't live here," I read from the guide, smug in my correctness... Read more >>
|
|
| Diploma in Digital Marketing - 3 Feb 2014 to 29 Mar 2014 Cape Town,Johannesburg,Sandton The world's top Digital Marketing course. February and March weekday and weekend classes in Johannesburg, Cape Town, Nairobi, Lagos. Call 072 209 2363 or email info@brandschool.co.za. Read more >> | |
| Bruce Barton "When you are through changing, you are through." |
More quotes Submit a Quote
|
|
 | Print any item in this newsletter. |
 | Email any item in this newsletter. |
 | Comment on any item in this newsletter. |
|
|
|
|
|
