According to Chemory Gunko,
internet brand building is about copywriters. She says that when bots search the internet, they search the words, letters, numbers and instructions that make up the DNA of your document. Words hidden in the copywriting will therefore be found. Words hidden in pictures will not.
The
winners of the 2013 Africa Awards for Entrepreneurship have been announced with an impressive mix of companies from four African countries with business operations in economic sectors including manufacturing, technology, FMCG, agriculture, automotive and social development. Congratulations to all the winners!
On the tech front, Albie Bester writes that traditionally, Africa lags the rest of the world in the adoption of new technology. He says in the case of cloud computing it is not much different, but it is expected that Africa will catch up much quicker than is the case with other technologies.
Remember that the
African Creative Economy Conference is now in full swing. If you won't be attending, follow the event on Twitter at
@acec2013 and
#acec2013.
Last, but not least, we're excited to soon launch our refreshed look! Thanks to all who gave feedback during our client reader survey, we listened and are thrilled to be able to offer you an exclusive preview of the results at
new.bizcommunity.com. We value your opinion so if you have a chance, please let us know what you think via
feedback@bizcommunity.com.
Cheers!
Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)PS Take a look at the latest ads in the
Ornico ad showcase.
Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".