19 Aug 2013

Marketing & Media Africa

How not to write ads

Need some tips on writing ads? Or rather how not to write ads? Have a look at Claudio Milo's five "do not" tips when writing ads and improve your level of quality for your readership.

In BizCareers, Juliette Attwell gives a few suggestions on how social media should be used significantly in your search for a new job.

In more Africa-specific news, Ethiopia has signed a mobile expansion deal with Chinese telecom giant ZTE to expand its telecommunications network and MTN Ghana is rallying all developers who are interested in creating apps to satisfy the local market to enter its apps challenge. Do you have what it takes?

Lastly, don't forget to vote in the Times' Creative Press Ad Challenge before 28 August and stand a chance to win yourself a Samsung tablet. Time is ticking!

Cheers!
Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Today's top stories


Marketing
ZAMBIA
Z-CARD selected to promote Barclays debit card in Zambia
Barclays, with 100 years' experience in Zambia, has chosen a credit card-sized Z-CARD to educate customers on its Barclays debit card. Read more >>


Advertising
SOUTH AFRICA
Five "do not" tips when writing ads
[Claudio Milo] Only knowing what you're doing wrong can help you do it better. Here are five tips on what not to do when writing ads. These are tips to help you improve your level of quality for your readership. Read more >>


Digital
GHANA
Apps challenge launched
As part of its strategy to increase its local content, MTN Ghana has launched an apps challenge which, according to a report on Humanipo, will also aim to "generate relevant applications for subscribers and make it possible for the company to engage the developer community." Read more >>


Education & Training
SOUTH AFRICA
Africa's top business school brings its best to Cape Town
[Issued by UCT Graduate School of Business] The UCT Graduate School of Business will be repeating its highly successful annual open day for potential students in Cape Town next month. Read more >>  visit press office >>


Events & Conferencing
AFRICA
Johnnie Walker Blue Label partners with CNBC Africa
Johnnie Walker Blue Label and CNBC Africa has announced its partnership for the All Africa Business Leader Awards (AABLA) to honour game-changers in African business in 2013. Read more >>


Mobile
ETHIOPIA
Ethiopia signs mobile expansion deal with China's ZTE
Ethiopia signed an $800-million (600-million-euro) agreement with Chinese telecom giant ZTE on Sunday, 18 August 2013, to expand its telecommunications network, national operator Ethio Telecom said. Read more >>


Out of Home
LESOTHO
Vodacom billboards promote internet usage
Since the majority of people in Lesotho still do not have access to the internet, Continental Outdoor Media and Vodacom collaborated to promote internet usage with four supersized billboards. Read more >>


Recruitment
SOUTH AFRICA
[BizCareers] The social media landscape, how does this affect my career?
[Juliette Attwell] This week we focus on effective ways of finding employment, social media is an incredible tool that should be used significantly in your search for a new job. Here are a few suggestions. Read more >>


TV
UGANDA
DStv Mobile and GOtv Mobile launch in Uganda
Late last week saw the launch of mobile TV services, DStv Mobile and GOtv Mobile in Kampala, Uganda. Read more >>


International

RUSSIA
'Anti gay' law furore Western media invention: Mutko
MOSCOW, RUSSIA: Russia's Sports Minister Vitaly Mutko has accused western media of overplaying the anti-gay issue that has plagued the World Athletics Championships in Moscow. Read more >>

UNITED STATES
Digital Out-of-Home Awards: Enter now!
NEW YORK, US: The Digital Out-of-Home Awards have more categories, more wins, more trophies. Read more >>

UNITED STATES
New York launches Bitcoin probe, eyes new rules
NEW YORK CITY, US: A New York regulator on Monday announced a probe into virtual currencies like Bitcoin on Monday, saying they could be used by drug traffickers and gunrunners and threaten US national security. Read more >>

UNITED STATES
Windows 8.1 set for 18 October release
SAN FRANCISCO, USA: A tweaked version of Microsoft's Windows operating system, which restores the "Start" button missed by users and updates other features, will be available on 18 October, the company said on Wednesday (14 August). Read more >>


More International


Government

SOUTH AFRICA
KZN, Public Protector sign investigation protocol pact
KwaZulu-Natal Premier Dr Zweli Mkhize and Public Protector Advocate Thuli Madonsela have signed a protocol agreement, setting out clear procedures and timelines on how investigations against HODs and MECs will be handled. Read more >>

SOUTH AFRICA
SALGA to help improve municipalities
Improving the audit outcomes in municipalities is top on the South African Local Government Association's agenda. Read more >>

SOUTH AFRICA
Committee briefed on plans for police university
The Police Department on Wednesday tabled its plans in Parliament to open a police university next year. Read more >>


More Government news


Jobs offered



New events to diarise

Retail Indaba
CADEK Media - 21 Aug 2013 to 22 Aug 2013 Cape Town
Getaway Travel & Tourism Conference
Getaway - 28 Aug 2013 Johannesburg
Web and graphic design training
Multidimensions - 10 Sep 2013 to 27 Sep 2013 Cape Town
Media Law
Institute for the Advancement of Journalism - 11 Sep 2013 Johannesburg
Soweto Festival of Light
Imagineering Corporation - 13 Dec 2013 to 22 Dec 2013 Soweto


Quotes

Joshua J. Marine
"Challenges are what make life interesting; overcoming them is what makes life meaningful. (via Quotes Everlasting)"




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