| 8 Jul 2013 |
| Marketing & Media Africa | Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, OOH, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TEDxCapeTown, Trends, TV, Youth Marketing, 2012 Design Indaba |
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The hashtag and FacebookI've comes to terms with the fact that not everybody knows how to use a hashtag on Twitter. In the past I used to get even more annoyed when users 'hashtagged' on Facebook - because it just didn't have a purpose there. Recently Facebook introduced a hashtags feature to its platform. It was reported that the reason for bringing hashtags to Facebook was to bring conversations about public events, people, and topics to the forefront. A lot like Twitter if you ask me... According to newsroom.fb.com, "...hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion. When you click on a hashtag in Facebook, you'll see a feed of what other people and Pages are saying about that event or topic". What you can now do is: Search for a specific hashtag from your search bar. For example, #NBAFinals.
Click on hashtags that originate on other services, such as Instagram.
Compose posts directly from the hashtag feed and search results.
socialbakers.com provides a few #HashtagTips
So what does this mean for marketers?
In news this week: John French provides some communication commentary on the Mandela media maelstrom. Has it has gone too far?
In Zimbabwe, three SABC free-to-air channels have been switched off. According to an article on Mail & Guardian, a large number of Zimbabweans are displeased over the withdrawal of these channels.
Deon Scheepers provides some insights into Customer experience metrics: The key to success.
If you want to grab the attention of the public and deliver your message, the use of media to boost your business is the way to go, says Abram Molelemane.
Have a great week!
Evan-Lee Courie @evan1985, @Biz_Africa
Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".
Today's top stories
 | [Jessica Davis] Before you learn about the essential copywriting techniques for B2C marketing, you need to know the exact difference between B2B and B2C marketing. Read more >> |
The AccessKenya board has recommended that its shareholders accept the Ksh3bn takeover offer from South Africa's Dimension Data. Read more >>
The National Union of Somali Journalists (NUSOJ) is shocked and saddened to learn of the cold-blooded murder of journalist Liban Abdullahi Farah. Read more >>
On 3 July 2013, a police officer manning the gate of the government house in Makurdi, Benue State, North-Central Nigeria, publicly flogged Chris Atsaka - the chairman of the Nigeria Union of Journalists (NUJ), Benue State Council - with a horsewhip. Read more >>
[Winston W. Parley] The Liberian Government has expressed complete public anger over media slander here, having complained a local daily called the National Chronicle newspaper to the Press Union for recently publishing that US$100m was about to be corruptly pocketed. Read more >>
 | [Gerry Jackson] A new newspaper was launched in Harare on Thursday, 4 July 2103, Harare News. It's a free community newspaper that will publish a run of 10,000 copies once a month and will be available online on a daily basis and via Facebook. Read more >> |
Agents of the Sudanese National Intelligence and Security Services (NISS) confiscated the print run of Al Mashhad newspaper last Wednesday morning, and similarly seized of the daily newspapers of Al Gharar and Akhir Lahza on Thursday, without providing reasons. Read more >>
Nigeria's Finance Minister and Coordinating Minister on the Economy, Dr. Ngozi Okonjo Iweala recently said that the spate of unemployment in Nigeria is giving her sleepless nights. Read more >>
The African Bureau of Conventions has announced that their new portfolio now includes the Bureau, in partnership with i-Exhibit, being able to offer a full turnkey solution which offers a specialised service, of procurement, supply chain management, infrastructure and total project management packages. Read more >>
MUMBAI, INDIA: Anglo-Dutch food giant Unilever said it has paid US$3.2bn for an additional 14.8% in its Indian subsidiary as part of its strategy of expanding in emerging markets. Read more >>
DHAKA, Bangladesh: Seventy top retailers have pledged to improve worker safety and allow inspection of all of their garment factories in Bangladesh within nine months under a pact signed with unions after a deadly factory collapse, a statement said today. Read more >>
 | SHANGHAI, CHINA: China is investigating global packaging giant Tetra Pak for "abusing" its dominant market role, an official said last week. This is the latest in a series of probes aimed at foreign companies operating in that country. Read more >> |
More International
 | South Africa's proposed once-off sale of its stockpile of rhino horn will create "more problems than solutions" says Pelham Jones, chairman of the SA Private Rhino Owners' Association. Read more >> |
 | [Mpho Sibanyoni] The proposed amendments to the Unemployment Insurance Act have come under heavy criticism as Loane Sharp, a labour market analyst at Adcorp, claimed the amendments amounted to "political engineering" ahead of next year's elections. Read more >> |
 | [Paddy Hartdegen] Protestors are generally portrayed as rampaging, unemployed hooligans with nothing better to do than make trouble. But there are other strange stories around this beautiful country of ours - stories that are enough to leave you shaking your head in disbelief. Read more >> |
More Government news
 | [Brian Berkman] Freshly back from cruising Scandinavia and St Petersburg with Royal Caribbean, I am already planning my next cruise. Once the cruise bug bites, land-based travel seems less appealing even when there is the prospect of staying at so many superb hotels. Read more >> |
 | Tsogo Sun will, from this year, join Amorim as sponsor of the wine industry competition for Cap Classique wines, the Cap Classique Challenge, which will now be known as the Amorim Tsogo Sun Cap Classique Challenge. Read more >> |
 | [Henrie Geyser: motoring editor] Way back in 1994 Toyota became the first vehicle manufacturer to introduce a "Light Sports Utility Vehicle" to the world in the shape of its RAV4 (Recreational Active Vehicle with four-wheel Drive) and since then several others have joined the party, with each trying to outdo the rest - and now Volvo has taken it even further by crossing a station-wagon and hatchback with an SUV and dubbing it the V40 Cross Country. Read more >> |
SOUTH AFRICA  Monarch&Co appoints The PR Toolbox - more info
Surviving the StoryInstitute for the Advancement of Journalism - 31 Jul 2013 to 1 Aug 2013 Johannesburg
E. B. White "There is nothing more likely to start disagreement among people or countries than an agreement. (via Brainy Quote)"
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93 pages