| 3 Jun 2013 |
| Marketing & Media Africa |
Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, OOH, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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Winning in Africa!Many articles have been written about doing business in Africa. Some articles have told us ' How to do business in Africa', while others have given us tips on how to do certain things. Some have failed and some have succeeded and this week I think its only apt to point out some of the companies that have hit the nail on the head with their strategy.
- Telecommuncations company, Airtel won two awards at the Ghana Telecoms Awards. One for its Customer Care and the other for its Mobile Broadband Services. On winning the awards, the MD of Airtel Ghana, Philip Sowah said "This is fantastic news, great job team. We are focused on remaining very competitive in the area of customer care and providing products and services that address the different needs of our various customers and make their experience on the network even better...". And that's just it, give your customers what they want and they will be loyal to your brand. Don't give them what they want, and they will move to another brand that does.
- With social media getting bigger and better as we speak, it's not always easy to find the right strategy when managing your online comuninity on the various social platforms, but in the recently announced 2013 Social Brands 100 report, Vodacom was named 'Africa's top social brand' and second in telecommunications globally - with the help of Cerebra, an integrated strategic communication agency.
- At the recent Tony Koenderman's Finweek AdReview Awards, Zimbabwean agency Jericho was awarded as the first recipient of the African Region Agency of the Year Award.
So, well done to those who have succeeded, and to those who haven't quite just got there, don't give up! Here's to a good week! Evan-Lee Courie @evan1985, @Biz_AfricaComment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".Today's top stories | Airtel Ghana has been recognised with two awards for its Customer Care and Mobile Broadband Services respectively. The awards, Best Customer Care and Best Mobile Broadband Service of the Year were handed to Airtel at the 3rd Ghana Telecoms Awards 2013 organised by Mobile World magazine at a ceremony in Accra, Ghana. Read more >> |
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Journalists in Malawi, South Africa and Zambia came under attack in separate incidents this past week. All journalists affected practice as photojournalists. Read more >> |
 | meedee8 has released an upgrade that incorporates access to the Facebook Ads Application Programming Interface (API). This provides agencies and brands with an intelligent and seamless solutions to book their Facebook ads, which are automatically optimized, instead of having to struggle to make sense of the complex and wide-ranging options that Facebook provides. Read more >> |
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 | In the pursuit of future growth and sustainability, Dark Fibre Africa (DFA) has begun to bolster its top management capabilities with the appointment of two senior executives. Reshaad Sha has been appointed as DFA's chief strategy officer whilst Brian Alwar joined as chief sales and marketing officer. Read more >> |
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Disgruntled Zimbabwe Broadcasting Corporation (ZBC) employees, who have not been paid for the past three months, have appealed to president Robert Mugabe to intervene to address their plight. Read more >> |
| Airtel Ghana has been recognised with two awards for its Customer Care and Mobile Broadband Services respectively. The awards, Best Customer Care and Best Mobile Broadband Service of the Year were handed to Airtel at the 3rd Ghana Telecoms Awards 2013 organised by Mobile World magazine at a ceremony in Accra, Ghana. Read more >> |
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Zimbabwe on Thursday, 30 May 2013, raised by nearly 40% the licence fees for mobile telecommunication operators to $137.5 million from $100 million. Read more >> |
 | The Africa Press Organisation (APO) will distribute AfricaCom, ConnectingWest Africa and NigeriaCom's press releases via Africa Wire, the service for press release wire distribution and monitoring in Africa. Read more >> |
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 | A new report shows that laptops and mobile phones are now far and away the most popular new learning devices in Africa - while, despite the hype, tablets are still lagging, only being used regularly by 20% of eLearning practitioners. Read more >> |
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 [South African College of Business] The South African College of Business (SACOB) recently attended the eLearning Africa Conference in Namibia to see how they can improve the course material they offer. A pre-workshop seminar entitled 'Rethinking Our Course's for Tomorrow's African Learners', led by the South African Institute for Distance Education (SAIDE), looked at the kinds of pitfalls that can render a course ineffective. Read more >>
 | SAN MATEO, US: With the latest innovation in web application development, many developers are excited to see what the future holds in web apps. Read more >> |
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 | CANNES, FRANCE: The Cannes Lions International Festival of Creativity together with the China Advertising Association is bringing China Day to the festival, a series of insightful forums presented by some of China's industry thought leaders and experts in creativity, marketing and cultural understanding. Read more >> |
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More International
 | [Linda Ensor] All suppliers active within the consumer goods and services industry will have to comply with the industry code of conduct and ombudsman scheme, once it is approved by Trade and Industry Minister Rob Davies. Read more >> |
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 | SA Airlink is now flying to Mthatha Airport's after a new runway was opened at the airport last week. Read more >> |
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The Gauteng Provincial Government has appointed audit firm PricewaterhouseCoopers as the new administrator tasked with turning around the province's health department. Read more >> |
More Government news
 | [Brian Berkman] She may be an '80s gal, but The Peninsula All-Suite-Hotel is in the process of a R6m nip and tuck that will bring back everything we loved about Dallas and Dynasty to Sea Point's beachfront. Read more >> |
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 | [Henrie Geyser: motoring editor] The new Kia Cerato's marketing pitch is: "The power to surprise" but it does a lot more than just surprise. If I was driving the marketing campaign for this smart new Korean I would change the pitch to something like "The power to blow your socks off". Read more >> |
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SOUTH AFRICA  New elections for the World Editors Forum - more info SOUTH AFRICA Tholi B joins 94.7 Highveld Stereo - more info SOUTH AFRICA Clicks2Customers appoints Phil Mostert - more info
 Join the AAA Randburg for a 60-minute exploration session of opportunities for careers in advertising. Learn more about our degrees and diplomas in marketing and for creative students. Read more >>
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Larry King "Those who have succeeded at anything and don't mention luck are kidding themselves. (via The Quote Garden)"
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