| 22 May 2013 |
| Marketing & Media | Africa |
Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, OOH, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
|
|
Today's top stories | [Michael Wood] When it comes to marketing FMCG brands on the African continent, a one-size-fits-all approach does not work. African consumers are looking for locally relevant brands they can connect with and FMCG companies need to understand consumer sentiment and behaviour to avoid failing in their chosen regions. Read more >> |
|
|  | MTN has launched a 'custom channel' in Africa to help them localise content delivery effectively. Whilst any advertiser can use YouTube, custom channels provide additional powerful features for brands who want to do something beyond the ordinary.[video] Read more >> |
|
|
 | [Issued by Millward Brown] Apple remains the BrandZ Top 100 Most Valuable Global Brand for 2013, worth $185 billion, with its closest competitor, Samsung, now 30th in the global ranking with a brand value of $21 billion. Read more >> visit press office >> |
|
 | Accsys and Integr8 have partnered together with a vision to enhance cloud service delivery across the Africa continent. Read more >> |
|
Tunisiana and Orange Tunisia have announced the signing of a partnership agreement with Interoute, the owner operator of Europe's next generation network, for the commissioning of a submarine cable, called Didon, connecting the city of Kélibia, Tunisia to Interoute's pan European fiber optic network, via its landing station in Mazara del Vallo, Siciliy, Italy. Read more >> |
The heads of Corporate Social Responsibility from Etisalat's operations in Afghanistan, Benin, Gabon, Egypt, Niger, Nigeria, Pakistan, Saudi Arabia, Togo and the UAE are travelling to Dubai to present their projects and engage with stakeholders to form new partnerships at IIR Middle East's 10th annual CSR Summit to take place in Dubai. Read more >> |
Africa is a continent experiencing a positive growth rate of more than 5% annually over the past decade and as such provides attractive opportunities for business to invest. To sustain the economic transformation occurring across the continent, the role of private sector involvement cannot be ignored and is pivotal to this process. Read more >> |
| MTN has launched a 'custom channel' in Africa to help them localise content delivery effectively. Whilst any advertiser can use YouTube, custom channels provide additional powerful features for brands who want to do something beyond the ordinary.[video] Read more >> |
|
 | Kenyan-based Safaricom, an integrated communications company with a reported over 17 million subscribers, has selected Z-Card to educate its consumers about its banking offering, M-Shwari. Read more >> |
|
On 15 June 2013, two commissioning editors from Al Jazeera will listen to pitches from 16 African filmmakers. Each person has a maximum of five minutes to pitch their film, with an additional 10 minutes allocated for feedback and questions from the panel. Visual aids will be provided for those that have DVDs or presentations during the pitch. Read more >> |
[Issued by Mo-Tseleng] What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. Experiential Marketing lives in the space where decisions are made. Read more >> visit press office >> |
MTN has once again emerged head and shoulders above its peers on the continent, topping the list as the highest ranked African brand in the prestigious Millward-Brown Brandz Top 100 Most Valuable Global Brands 2013 survey, released today, 21 May 2013. Read more >> |
| [Michael Wood] When it comes to marketing FMCG brands on the African continent, a one-size-fits-all approach does not work. African consumers are looking for locally relevant brands they can connect with and FMCG companies need to understand consumer sentiment and behaviour to avoid failing in their chosen regions. Read more >> |
|
 | Spark ATM Systems, South Africa's independent Automated Teller Machine (ATM) deployer, has expanded into Africa through the establishment of Spark ATM Systems in Zimbabwe, in partnership with CBZ Bank Limited, Zimbabwe's largest retail bank. Read more >> |
|
 | NEW DELHI, INDIA: Vuclip, reputed to be the world's largest independent mobile video and media company, has announced it now offers a solution to evaluate mobile campaign effectiveness. Read more >> |
|
 | MTN was ranked 79th in the annual Millward-Brown Brandz Top 100 Most Valuable Global Brands survey released on Tuesday (21 May)‚ with its brand valued at US$11.4bn Read more >> |
|
 | SAN FRANCISCO, US: The 4th edition of The Bees Awards - 1st international social media marketing awards - has announced their 2013 nominations. Read more >> |
|
 | BANGKOK, THAILAND: Asia's mobile revolution is set to transform the region's financial services sector, offering a cheap way for millions of migrant workers to send money home to their families, a report said on Monday (20 May). Read more >> |
|
 | PARIS, FRANCE / DARMSTADT, GERMANY: Love it or hate it, there is no doubt the Huffington Post has become an international force in the media world. Arianna Huffington merits the cover interview in the latest issue of World News Publishing Focus, which also includes a preview of the upcoming World Newspaper Congress, World Editors Forum and World Advertising Forum in Bangkok. Read more >> |
|
 | NEW YORK, USA: Yahoo! is to buy blogging platform Tumblr for US$1.1bn. It said on Monday (20 May) that the two companies "share a vision to make the Internet the ultimate creative canvas." Read more >> |
|
More International...
 | Some wedding guests on board a privately chartered plane that landed at Waterkloof Air Force Base had official business in South Africa‚ the Indian High Commission said on Tuesday (21 May). Read more >> |
|
 | The Opposition to Urban Tolling Alliance (Outa) has applauded the Catholic church's stance against the e-tolling of Gauteng highways. Read more >> |
|
 | A South African court on Tuesday (21 May) froze plans to charge motorists using two roads from Cape Town to the country's scenic winelands Read more >> |
|
 | The Congress of SA Trade Unions (Cosatu) will brief the media today (22 May) about its protest against the e-tolls system and the use of labour brokers. Read more >> |
|
 | Requiring British tourists to obtain visas to visit South Africa could negatively affect the country's economy, Beeld reported on Tuesday. Read more >> |
|
 | United States President Barack Obama will visit South Africa as part of his Africa tour next month. The visit, which will also take him to Senegal and Tanzania, is scheduled from 26 June to 3 July. Read more >> |
|
 | The 1.6 million people who will belong to the soon-to-be-created single public service will all need to be retrained, Public Service Minister Lindiwe Sisulu said in Sandton on Monday (20 May). Read more >> |
|
More Government news...
 | [Henrie Geyser: motoring editor] The Consumer Protection Act (CPA), which came into effect in April 2008, has far-reaching implications for vehicle buyers, particularly those interested in acquiring a used vehicle, yet there still is a lot of ignorance around with buyers being taken for a ride because they don't know their own rights. Read more >> |
|
 | [Brian Berkman] Having a constant supply of water is what drew people to Prince Albert in the Karoo 250 years ago and it is one of the many reasons to visit now. Seeing water flow freely in channels in front of all the houses brings a cool idea to the usually hot Karoo. Read more >> |
|
 | [Henrie Geyser: motoring editor] They say one of the most effective paths to a man's heart is through his right foot, even though this usually involves a rather painful and costly exercise and all the more so if the object of desire is the roaringly appealing new Mercedes-Benz GL AMG. Why? Because it wears a designer price tag of R1,6m-plus, even without the fancy bells and whistles on the optional extras list. However... Read more >> |
|
We're looking for someone who is MAD (motivated ambitious and determined) to join a dynamic team in one of Africa's leading communication agencies. Read more >>
Click here to customise your jobs section
Click here to customise your events section
"Success is getting what you want, happiness is wanting what you get. (via Good Reads)" - W.P. Kinsella
Print - Print any item in this newsletter.
Email - Email any item in this newsletter.
Comment - Comment on any item in this newsletter.
|
|
|
|
|
93 pages
