8 Feb 2013

Africa Marketing & Media

 
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Today's top stories


Editorial news

Trends

AFRICA
Mobile and digital trends in 5 African countries: a cultural interpretation
[Marcela Ospina] This piece addresses the intersections between technology and culture that I identified while doing fieldwork. Therefore, this is not the result of strict data analysis, but rather the outcome of an immersion in each of these cultures. Read more >>


Special Focus on Media Freedom & Right to Know

AFRICA
UNESCO World Press Freedom Prize 2013
Named in honour of Guillermo Cano Isaza, an assassinated Colombian journalist, the prize is intended to honour a person, organisation or institution that has made an outstanding contribution to the defence and/or promotion of press freedom anywhere in the world, especially when this has been achieved in the face of danger. Read more >>


Branding

AFRICA
Lira, the face of Samsung across Africa
Samsung Electronics, on Tuesday, 5 January 2013, announced that award-winning Afro-soul vocalist, Lira, will be the Samsung brand ambassador for home appliances across Africa. The announcement was made at the Samsung Fan Zone in Sandton City, Johannesburg, where Lira expressed her excitement at this appointment. Read more >>

SOUTH AFRICA
AXE Effect is brought to life with a bit of Oomph!
[Issued by Oomph! Africa] Quality over quantity was a recent approach taken by activation specialists Oomph! Africa who were mandated to bring the well-known AXE Effect to life by associating the brand with female attraction in a series of promotions held in and around targeted pubs, clubs and retail stores in Harare, Zimbabwe Read more >>  visit press office >>


Digital

AFRICA
Veeam announces enhanced EMEA ProPartner programme
Veeam Software, innovative provider of backup, replication and virtualisation management solutions for VMware vSphere and Windows Server Hyper-V, has announced a series of enhancements to its EMEA (Europe, Middle East and Africa) partner program. Read more >>


Events & Conferencing

AFRICA
eLearning Africa photo competition returns
The eLearning Africa Photo Competition returns for its fourth edition. Under the theme 'Tradition and ICT innovation: a couple with potential', budding photographers are encouraged to send in their photos depicting how ICT is enhancing the way individuals and communities in Africa live, learn, cooperate and connect. Deadline for entries is 3 April 2013. Read more >>


Media

AFRICA
Africa Business Reporting Awards open for online entry
Diageo, the global drinks business, has launched its annual Africa Business Reporting Awards for 2013. This year marks the 10th anniversary of the awards, which were initiated by Diageo to recognise journalists and editors who provide high quality coverage of the business environment across Africa. Online entries are now open. Read more >>


PR & Communications

AFRICA
APO and Acquire Media sign distribution agreement
The African Press Organisation (APO), the press release wire in Africa and Acquire Media, a leading digital media provider serving financial services and corporate communities, have announced a comprehensive content alliance. Read more >>


Retail

AFRICA
Standard Bank remains Africa's most valuable banking brand
Standard Bank has been ranked as the most valuable banking brand in Africa for the third consecutive year in the 2013 Global Top 500 Banking Brands report. In addition, Standard Bank was ranked 103 amongst the world's top 500 global banks. Read more >>

ETHIOPIA
Deloitte opens office in Ethiopia
Professional services firm, Deloitte, have announced the opening of its Ethiopia office in the country's capital Addis Ababa. The opening follows a signing, in July 2012, of a merger agreement between Deloitte and leading Ethiopian accountancy and advisory firm HST. With this opening, Deloitte now enjoys a presence in one of Africa's richest countries, in mineral wealth, culture and history. Read more >>


Youth Marketing

SOUTH AFRICA
Giving your brand the "cool factor" in 2013 (part I)
[Veli Dlamini] There have been many articles written about why brands should engage with the youth on social networks. My article however, aims to establish how brands can capitalise on the culture youth deem as being "cool". I will also touch on the strategies that can help brands leverage this culture to gain the "Cool Factor". Read more >>


International
UNITED STATES
NY Times making more from readers than advertising
NEW YORK, US: The New York Times Co. said on Thursday that money from readers and subscribers overtook advertising revenues for the first time ever in 2012, as the media group reported a boost in profits. Read more >>

UNITED STATES
Corelynx to offer market-specific CRM customisation solutions to global entrepreneurs
NEWARK, US: Corelynx has plans to offer exclusive cloud CRM customisation solutions to entrepreneurs in the global market. The California-based firm is in operation since 2006 and has made quite a name for itself in offering software customisation solutions using open source. Read more >>

SOUTH AFRICA
Content innovation - the customer comes first
[Eve Williams] LONDON, UK / CAPE TOWN, SA: There's often a temptation with content marketing to think about the next big innovation or technology without actually thinking about what it could mean for the customer. It's vital that content is always relevant and empowering to customers regardless of the technology used. Read more >>

More International...


Government
SOUTH AFRICA
Xingwana condemns teen rape, calls for tougher action
The Minister for Women, Children and People with Disabilities, Lulu Xingwana, on Thursday joined the rest of the country in condemning the rape and mutilation of Bredasdorp teenager, Anene Booysen. Read more >>

SOUTH AFRICA
Dept cautions non-compliant farmers
PRETORIA: The Department of Labour says action will be taken against employers who do not comply with the new sectoral determination for farmworkers. Read more >>

SOUTH AFRICA
Denel plans strong presence at Abu Dhabi show
Denel will strengthen its marketing campaign in the Middle East and Africa through a strong presence at the International Defence Exhibition (IDEX) in Abu Dhabi, later this month. Read more >>

More Government news...


Motoring
SOUTH AFRICA
Golf has champion stamped all over it
[Henrie Geyser: motoring editor] Thirty-eight years and more than 38 million cars later, each one better than its predecessor, Volkswagen have created a masterpiece - the Golf 7, which has only just arrived on local dealership but is already tipped as one of the hot runners for this year's coveted Car of the Year title. Read more >>

More Motoring news...


Travel
SOUTH AFRICA
Free travel app taps into SA-Venues.com
A free travel app launched by go! Travel South Africa, taps into the wealth of information on SA-Venues.com, claimed to be South Africa's biggest online travel guide, to provide an interactive map-based resource for local and international visitors travelling in South Africa. Read more >>

More Travel news...


Sport
SOUTH AFRICA
OR Tambo ready for Afcon finals
[Nthambeleni Gabara] OR Tambo International Airport management says they are ready to cater for the influx of passengers who will be flocking into the country for the 2013 Africa Cup of Nations (Afcon) finals. Read more >>

More Sport sport...


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Quotes
"It is not enough to have a good mind; the main thing is to use it well. (via Brainy Quote)" - Rene Descartes


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New people on biz

Teshome Argeta Ejeta
Research and development expert at Cooperative bank of Oromia
branding concepts
Markerting coordinator at branding concepts
Ahmed Bogere Masembe
Managing Director at Ssuubi Broadcasting Services Ltd
Bismark Appiah
Branding is everything!
cassidy joram
DIRECTOR at UFANISI

Industry sectors



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