21 Jan 2013 |
Africa Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, OOH, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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A look at trends in 2013If you're back at the office and been reading our newsletters, you would have noticed our Biz Trends 2013 series kicked off last Monday, 14 January 2013. Today Gerry Costa looks at the heart of African marketing and what is required to formulate Afro-centric marketing strategies that can succeed. He gives some insight on what we can expect in 2013. As part of the series, here are some other insights from players in the advertising, marketing and media industries: Time of choices, decisions for strategic marketing management by Darren Woolley; Social media marketing and the youth by Bradley Maseko; Reinventing the sales function by Peter Gilbert; The year we stop living to work, start working to live By Greg Schneider; Seven youth-influencer outreach insights by Mongezi Mtati.
In news this week, the Africa Cup of Nations kicked off on Saturday in South Africa. The official partner of the sporting tournament, Orange is offering a number of dedicated services and special commercial offers during the event. The African Film Development Foundation is looking for country representatives across the continent. The World Economic Forum takes place in Davos, Switzerland, starting on Wednesday, 23 January and ABN Productions will host the Brand South Africa and Forbes Africa panel discussion titled 'Dynamic Africa: A New Reality'. In Kenya, Joseph Odindo has been elected as the new chairman of The Media Council of Kenya.
Have a fantastic week!
Evan-Lee Courie @evan1985
PS Responses to this column welcomed in our ed's column archive. Send all your Africa marketing news to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com; also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Don't forget to follow @Biz_Africa on Twitter and join us on Facebook!
Today's top stories
[Gerry Costa] As the world economy limps to recovery, Africa is increasingly becoming more important and on everyone's agenda. Here, I take a look at what is required to formulate Afro-centric marketing strategies that can succeed and this is what we can expect in 2013. Read more >>
[Matona Sakupwanya] Radio has always baffled media futurologists, effortlessly bouncing back from perceived 'threats' such as recession right through to technological revolution - something consistently touted by 'radio assassins' as the next to bring about the demise of the medium. Bucking the trend, year-on-year growth as an industry remains at a steady increase and this demonstrates its enduring relevance. Read more >>
[Mongezi Mtati] In 2012, brands asked some pertinent and challenging questions pertaining to influencer outreach and seeding their products. Insights gained both as a delegate and a speaker at a number of enlightening conferences over the past year have led me to the following observations about what brands want and how Africa's youth prefer to be communicated with - from a marketing and advertising perspective. Read more >>
![](https://biz-file.com/c/1301/122336.jpg) Find out more about the current of the South African e-commerce environment and the trends in online shopping over the past decade by listening to the podcast of last week's Biz Takeouts Marketing & Media radio show, which airs every Thursday from 5-6pm streamed live via 2oceansVibe Radio. [twitterfall] Read more >>
Egypt's presidential spokesman Dr. Yasser Ali sent a message Thursday [17 January 2013] to The Washington Post under the banner "Egypt is not suppressing media." Read more >>
![](https://biz-file.com/c/1301/122362.jpg?1) The African Film Development Foundation, established in May 2012 in response to the need to promote ventures by Africans in the film industry and support stakeholders and organisations that make the films, seeks country representatives. Read more >>
ABN Productions will host the Brand South Africa and Forbes Africa panel discussion during the World Economic Forum (WEF) in Davos, Switzerland. The discussion titled, 'Dynamic Africa: A New Reality' will take place at 7am (CAT) at the Grischa Hotel on 23 January 2013. Read more >>
![](https://biz-file.com/c/1301/122277.jpg) A reminder has been issued that only LC2 Media - AFNEX and CCFOOT Ltd is empowered to authorise a television or a radio located on sub-Saharan African territory (except for South Africa), to broadcast ("via Terrestrial TV and satellite, by free TV"), on its territory the Orange AFCON 2013. Read more >>
![](https://biz-file.com/c/1301/122369.jpg) Sectarian violence in Nigeria is posing a threat to the MTN Group's operations. Suspected members of the Boko Haram sect, which wants a stricter version of Islamic sharia law imposed on the whole country, have attacked the towers and cut the fibre connections of several mobile operators, including MTN, in the past few months. The sect claims operators are supplying its members' subscriber information to the Nigerian security authorities. Read more >>
[Michelle Atagana] As a platform, Mxit seems to be evolving. In the last year it has expanded the user experience by opening up its API and allowing third-party developers to build apps for the mobile social network. Read more >>
If you are interested in insightful opinion and analysis about the Technology scene in Africa and matters that affect it, then the newly published Technology in Africa - 2013 Digest is for you. Read more >>
![](https://biz-file.com/c/1301/122284.jpg) The Orange Africa Cup of Nations, South Africa 2013 tournament kicked-off on Saturday, 19 January 2013, in Johannesburg, South Africa. Orange is once again the official partner of this major sporting event. Read more >>
![](https://biz-file.com/c/1301/122399.jpg) LONDON, UK: UK retail is set to grow by 1.8% in 2013 with total retail spend hitting £300.7 billion - though this is nowhere near the pre-recession growth levels it is the highest rate of growth since the recession began. However this is largely down to rising prices, according to a report from SAS, the leader in business analytics software and services, and Verdict called How the UK will shop in 2013. Read more >>
WELLINGTON, NEW ZEALAND: Internet tycoon Kim Dotcom launched a new file-sharing site at his Auckland mansion on Sunday (20 January), precisely a year after armed police arrested him at the same venue in the world's largest online piracy case. Read more >> More International...
Three children were killed in separate incidents when their homes collapsed during heavy rains in Limpopo over the weekend, authorities said on Sunday (20 January). Read more >>
[Paddy Hartdegen] I may have been saying this for years but now another much more august body agrees that black economic empowerment initiatives should be scrapped and South Africa should entrust its development, growth and social change to the people who are best trained to implement them - whether they are black, Indian, coloured or white. Read more >> More Government news...
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